Earth Overshoot Day
18.07.2024

Earth Overshoot Day:
3 tips for sustainable resource management

Earth Overshoot Day marks the day on which we humans have used up all the natural resources we are entitled to for the year. Earth Overshoot Day shows us that we must take action! In this blog post, you will find lots of information about Earth Overshoot Day as well as three tips for more sustainable resource management in your company.

Let’s imagine that: At the beginning of August, we have already spent our entire annual salary.
We should now be planning our big summer vacation – but no, there’s not a single cent left.
From now on, we’ll have to live on credit and somehow get by until the end of the year.
Not a nice idea, is it?
The scary thing is: This is exactly how we are treating our planetary resources – and this is what Earth Overshoot Day stands for.
In 2024, Earth Overshoot Day falls on August 1.
All the natural resources that we humans are actually entitled to this year have been used up.
From this day onwards, we will be living at the expense of the future – for another 5 months.
A bitter day?
Absolutely, there’s no denying it.
But it doesn’t help to bury our heads in the sand.
Let’s use the day as a reminder: let’s act now and push Earth Overshoot Day as far back as possible!
Following the information about Earth Overshoot Day, this blog post therefore contains three tips on how you can make your company’s resource management more sustainable.
These simple measures, which every company can implement, actively contribute to environmental and climate protection.  

Definition: What is Earth Overshoot Day?

Earth Overshoot Day has been calculated since 1971.
In German, it is also known as Earth Overshoot Day or World Exhaustion Day.
It marks the date on which humanity’s demand for ecological resources and services in one year exceeds what the earth can regenerate in that year.
This is how the WWF describes it, for example.
The overshoot days are calculated globally and nationally – the total global consumption of resources is used or the consumption of a specific country is extrapolated to the global availability of resources.
The calculations for the overshoot days are based on the concept of the ecological footprint.
It describes the biologically productive area on earth that is necessary to enable a person’s lifestyle and standard of living.
In short, it documents how much nature we have and how much we need.
Earth Overshoot Day is calculated by the Footprint Data Foundation, York University and the Global Footprint Network.

Why is sustainability important for your company?

Sustainability is becoming increasingly important – not only for private individuals, but also for companies.
We use facts and figures from the year 2024 to show why you should not view sustainability as a mere compulsory exercise.

Earth Overshoot Day earlier and earlier

It’s no big surprise: Earth Overshoot Day is always earlier, and it has steadily moved forward over the past 50 years.
Since the 2010s, however, it has settled around the beginning of August.

Der Earth Overshoot Day, auf deutsch auch Erdüberlastungstag oder Welterschöpfungstag genannt, fällt 2024 auf den 1. August. Der Tag zeigt, wann wir Menschen alle natürlichen Ressourcen, die uns für dieses Jahr zur Verfügung stehen, aufgebraucht haben. Er ist seit 1971 kontinuierlich früher. © Global Footprint Network www.footprintnetwork.org

It all started in 1971: the first Earth Overshoot Day came as a worrying Christmas present under the Christmas tree, so to speak.
It fell on December 25, but at least we were still almost on target.
However, the consumption of resources continued to increase and so did Earth Overshoot Day.
As early as 1974, it moved to November, from 1987 to October and in 1999 it was in September for the first time.
Since 2005, Earth Overshoot Day has been in August and is steadily approaching July.
In 2018 and 2022, Earth Overshoot Day was already on August 1, the earliest date to date.
Each time it was a little later the following year.
In 2024, it will fall on August 1 for the third time.
The coronavirus pandemic and specifically the year 2020 represent a notable break in the statistics.
Global lockdowns and restrictions, the decline in production and transportation had a drastic impact on people and the economy.
But energy and resource consumption and CO2 emissions also fell significantly and the Earth Overshoot Day slipped back to August 16.
However, the effect did not last long and was no longer strongly felt the following year.
If you follow the development of Earth Overshoot Day closely, you will have noticed the fluctuations.
From time to time the day is later than in the previous year or it is adjusted retrospectively.
This can also be related to optimizations in resource consumption.
However, the reasons are usually more precise calculation methods and improved data sets.

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD, the Corporate Sustainability Reporting Directive.
You can find all the details in our factsheet.

Overshoot Day for Germany

Calculated for Germany alone, Overshoot Day is even earlier.
In 2024, it already fell on May 2.
This means that if every country consumed resources like we do in Germany, everything the planet can offer and regenerate would already be used up by that day.
In other words, if everyone lived like we do, we would need three Earths.
Compared to previous years, not much has changed with regard to Germany’s Overshoot Day.
It is consistently at the beginning of May – except for the outlier in 2020 due to coronavirus.
So we haven’t got worse in Germany, but we haven’t really improved either.

Der Country Overshoot Day für Deutschland ist 2024 auf den 2. Mai gefallen. Würden alle Menschen auf der so leben wie wir in Deutschland, wären an diesem Tag alle natürlichen Ressourcen, die uns eigentlich zur Verfügung stehen, aufgebraucht. Das bedeutet: Wir bräuchten drei Erden. © Global Footprint Network www.footprintnetwork.org

However, it is also worth taking a look at other countries for comparison.
The three earliest Country Overshoot Days in 2024 were in:

  • Qatar: February 11
  • Luxembourg; February 20
  • United Arab Emirates: March 4

The three countries for which the respective Country Overshoot Day was calculated for the latest date are:

  • Guinea: December 27
  • Moldova: December 28
  • Kyrgyzstan: December 30

And to conclude the comparison, let’s take a look at three G12 countries:

  • USA: March 14
  • France: May 7
  • China: June 1

 

What Earth Overshoot Day means for your company

Earth Overshoot Day is first and foremost a wake-up call to humanity.
The initiators want to show that our actions can lead to unpleasant consequences.
And these consequences will also be felt by companies, or are already being felt.
One example is extreme weather events such as droughts or floods, which are occurring more frequently and more intensively as a result of climate change.
They show how vulnerable global supply chains are.
The consequences are often crop failures, shortages of raw materials or blocked transport routes.
All of this is already leading to bottlenecks in supply and production – and the trend is currently increasing rather than decreasing.

Practical guide to CSRD

Our practical guide, including a checklist, will help you prepare for CSRD reporting.
Find out what challenges there are and how you can overcome them.

3 tips for sustainable resource management in your company

Resource consumption affects us all.
Even as private individuals, we can make a difference.
The WWF lists various ways for end consumers to live more sustainably and thus push back the date of World Exhaustion Day.
“Buy green, consume less and eat less meat” is the succinct but effective recommendation for private individuals.
However, one of the biggest levers for saving resources worldwide is the economy.
Anyone who now thinks that sustainability is just something for a clear conscience or regulatory reporting obligations is mistaken: sustainable management brings business value, creates competitive advantages and strengthens the future viability and resilience of companies.
Many measures can save you money.
These three tips will help you get closer to sustainable resource management:  

The three big Rs – Reduce, Reuse, Recycle

One of the most effective methods for establishing sustainable resource management in a company is the circular economy.
It starts with the big three Rs: Reduce, Reuse, Recycle.
It is about reducing the use of resources and materials, reusing products and reusing the materials from one product in another product.
One approach is an internal recycling process in which production waste is collected, processed and reused.
This can significantly reduce waste and thus the amount of raw materials required.
In addition, recycled or bio-based materials can be ordered from suppliers.
Resources can also be saved during shipping.
For example, packaging that can be reused.
But also in transport itself.
There are special pooling systems for pallet cages and Euro pallets – a reusable system for load carriers, so to speak.
Empty runs by truck should also be avoided.
But savings can also be made quite simply in the office.
For example, in water or energy consumption.
Refillable printer cartridges produce less waste.
Or you can switch completely to a paperless office.
Incidentally, the three big Rs are just the beginning: the circular economy goes a big step further and focuses on the 10 Rs. The concept and many other interesting facts about the circular economy can be found in this blog post “How the circular economy works and what it can achieve in Germany“.  

Save energy and use it more efficiently

Energy is an important resource for every company – which is why it makes sense to start here.
The range of measures to save energy and use it efficiently is very broad.
It starts with obvious and simple steps:

  • Use LED instead of halogen lamps
  • Install motion detectors for the lighting
  • Adjusting the brightness of screens downwards
  • Use laptops instead of desktop computers

You should also take a systematic approach here – an energy management system in accordance with ISO 50001, for example, is helpful.
Although individual measures can lead to savings, they can also cause problems in other areas.
Therefore, look at the big picture and start looking for energy guzzlers.
Air conditioning, heating and ventilation often offer opportunities for optimization.
Important: Also check whether there is a state subsidy for the replacement.
Or have you ever thought about hosting your website?
With tools such as the Website Carbon Calculator, you can calculate the CO2 footprint of your company website in no time at all.
In the blog post “How to communicate your sustainability on your website“, we provide simple tips under point 6 on how to make your website more sustainable without any design or coding knowledge.
Another way to save energy: your company can become an electricity producer itself.
Photovoltaic systems are not only suitable for building roofs, but also for parking lots.
Not only do you generate green electricity and cover part of your energy requirements, you also create a source of shade.
You can also participate in local wind farms.  

Sensitize and train employees

Employees are the key to a company’s success.
This applies not only to purely financial success, but also to the implementation of ESG initiatives.
It is therefore important to sensitize the entire team to sustainable action and train them accordingly.
This firmly anchors sustainability in the corporate culture.
During workshops, you should emphasize waste separation and avoidance and give tips on saving water and energy.
If everyone, or at least many people, adapt their behavior a little, a lot can be achieved.
One question that everyone should ask themselves, for example: Do I really need to print out this document or will it suffice in digital form?
One major lever is the transport sector.
Switch to public transport for business trips within Germany.
At the same time, your company can reward environmentally friendly behavior – for example with rental bikes or a subsidy for public transport.  

Is your company doing enough in terms of sustainability?
Here’s how to find out

A sustainability report is a good measurement tool for companies in terms of ESG and implementation.
It allows you to determine the status quo and see your development over the years.
On this basis, you can develop or adapt measures and targets.
The CSRD reporting obligation may even mean that your company is obliged to prepare a sustainability report.
VERSO provides you with comprehensive support for this task.
With the VERSO ESG Hub, you can collect all relevant data and create a meaningful sustainability report.
The Climate Hub also calculates the corporate carbon footprint. And the VERSO Sustainability Experts will support you throughout the entire process. Would you like to acquire even more knowledge about ESG and sustainability yourself? Then it’s worth visiting our VERSO Academy. In the online courses, you and your colleagues can learn all about sustainability in the company – now with a brand new course for specialists and managers.  

 

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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  • Developed with expertise from 12+ years of sustainability management
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Mann im Anzug mit Fahrrad – Symbolbild für Nachhaltigkeit im Unternehmen
23.04.2024

Why is sustainability important for companies? Facts & Figures 2024

Sustainability is becoming increasingly important – not only for private individuals, but also for companies. This article shows why you should not regard sustainability as a mere compulsory exercise.

5 facts why sustainability is important for companies

ESG issues (environmental, social and governance) are playing an increasingly important role in business.
And rightly so: sustainability and sustainable action bring many advantages to a company – as various surveys show.
Sustainability is therefore important because:

  • it ensures the continued existence of the company
  • it ensures economic success in the future,
  • it increases employee motivation,
  • it strengthens customer loyalty to the company
  • and because it creates new jobs.

ESG has developed into a topic that has become increasingly important for both private households and companies.
For companies, sustainability is no longer just a label that can be marketed nicely.
In addition to ethical aspects, it also brings major economic benefits – for example in the recruitment of employees, customer loyalty and, as a result, greater economic success.
However, in order to implement sustainability efforts in a targeted manner, companies should not implement loose measures, but rather develop a sustainability strategy – with concrete goals, measures and key figures for monitoring.

How do I create a sustainability report?

Creating a meaningful sustainability report can be quite a challenge.
It’s easier with our practice-oriented playbook “7 steps to a sustainability report”.

Sustainability ensures economic success

Sustainability is no longer limited to sorting waste in the office, but has a strong influence on many fundamental sectors of a company.
Therefore, the switch to sustainable business practices can of course be time-consuming and cost-intensive.
But the effort is worth it, as these four studies show:

  • 95% of respondents to the Ramboll’s 2019 Sustainability Survey stated that ESG is an important factor for long-term economic success.
    The reason: consumers are increasingly buying regional and ecologically valuable products.
  • 45 % of the KPMG 2022 CEO Outlook executives surveyed (globally) stated that ESG measures improve their company’s financial performance.
  • 67 % of the Sustainability Monitor 2024 companies surveyed recognize added value in CSRD for the further development of the company.
  • 55 % of the KPMG 2024 U.S. CEO Outlook executives surveyed expect to see a significant ROI from their ESG initiatives in the next three to five years.

 

Infografik: Studien, wie sich Nachhaltigkeit auf den wirtschaftlichen Erfolg von Unternehmen auswirkt

Practical guide to CSRD

Our practical guide, including a checklist, will help you prepare for CSRD reporting.
Find out what challenges there are and how you can overcome them.

Sustainability secures the future of companies

However, ESG commitment not only ensures that the company is in a good financial position.
It is becoming increasingly clear that the climate crisis and its consequences are becoming a real threat to established business models and that business as usual is no longer sustainable.
Conversely, this means that sustainable transformation ensures the long-term survival of companies.

  • 55 % of the Capgemini of the German companies surveyed recognize that something has to change: they consider climate change to be the main cause of future disruptions to operations.
  • 61% of the managers surveyed worldwide in the same study are of the opinion that a lack of sustainability strategy will become an existential risk in the long term.
Infografik: Studien, wie Nachhaltigkeit die Zukunft von Unternehmen sichert

Stronger customer loyalty through sustainable business practices

Satisfied customers are usually also loyal customers – as shown by a survey by Capgemini Study Sustainability in CPR 2020:

  • Three quarters of the companies surveyed from the consumer goods industry and retail sector stated that the inclusion of sustainability increases their customer loyalty.
  • 79 % change their purchasing behavior in favor of more sustainability.
  • 66% even select products and services specifically according to how sustainable they are.

This is in stark contrast to the 36% of large companies that were also surveyed in this study – and stated that sustainability does not play a major role for their customers.
In the study, Deloitte examined The Sustainable Customer 2023study, Deloitte investigated what consumers want from companies when it comes to sustainability.
The result: more transparency and honesty, among other things.
34% would trust a brand more if its ESG measures were verified by an independent third party – as the new Green Claims Directive aims to achieve.

Infografik: Studien, wie sich Nachhaltigkeit die Kundenbindung stärkt

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details in our factsheet.

Sustainability – the key to motivated employees

However, satisfaction must not only come from outside, but also from within.
After all, motivated employees do more for their company.
A company with a sustainable focus can provide precisely this additional motivation boost – and also give itself a real advantage in the search for talent:

  • 67 % of the employees surveyed for the report Sustainability in CPR report stated that the integration of ESG issues in the company had increased employee motivation.
  • The EIB Climate Survey 2023 found that 56% of people surveyed value an employer that thinks (and acts!) sustainably.
  • For almost a fifth of the younger job seekers surveyed in this study, sustainability is even the criterion when choosing an employer.
  • And an HR survey by Gartner found that a strong ESG culture can increase employee engagement by up to 43%.
Infografik: Studien, wie sich Nachhaltigkeit Mitarbeitermotivation fördert und bei der Talentsuche unterstützt

Sustainability creates jobs

All of these factors play a role in economic success.
However, the benefits of a sustainable economy can also be seen in the economy as a whole.
According to a study by Deloitte, Germany will generate around 12 billion euros in additional gross value added per year by 2030, creating 177,000 new jobs in the process.
In addition to economic successes, 5.5 million tons of greenhouse gases will also be saved each year.

Infografik: 3 Fakten, welche Vorteile eine Nachhaltige Transformation der Wirtschaft bzw. eine Kreislaufwirtschaft für Deutschland bringt

Act now!

Developing a sustainability strategy involves work.
VERSO provides you with holistic support along the way. Since 2010.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Best practices in the areas of ESG and sustainable supply chains
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  • Sustainability events and much more.

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LKW auf einer Landstraße als Symbolbild für die Lieferkette
28.03.2024

Why is climate protection relevant in the supply chain?

In this blog post, we take a look at why climate protection is also a high priority in the supply chain from two perspectives. You will also find specific tips for decarbonizing your supply chain.

LkSG and CSDDD – when you hear these terms, the first thing that comes to mind is human rights due diligence in the supply chain, such as fair working conditions and protection against slavery.
Climate protection?
Perhaps only a second thought.
However, it should definitely not be neglected in the sustainable transformation of supply chains.
After all, this is where the majority of a company’s emissions are generated.
And that has consequences.
In this blog post, we take a look at why climate protection in the supply chain is also a high priority from two perspectives.
You will also find specific tips for decarbonizing your supply chain.

Climate protection in the supply chain – because it is required by law

The first reason is quite banal: Climate protection must be taken into account because it is quite simply imposed on certain companies by law.
The basis for current sustainability legislation is the Paris Climate Agreement.
With this agreement, almost 200 countries have committed themselves to the global 1.5° target and the reduction of emissions, among other things.
The Paris Climate Agreement is the basis for the European Green Deal a strategy with which the EU aims to become climate-neutral by 2050.
A whole range of strategies have been planned for its implementation.
The most important of these for purchasing are the German Climate Protection Act (GHG neutrality by 2045), the EUDR (deforestation-free supply chains), the CSDDD (EU supply chain law) and the CSRD (sustainability reporting).
Added to this is the “Fit for 55”-package, which aims to reduce net greenhouse gas emissions in the EU by 55% by 2030. This results, among other things, in the CBAM (CO2 tax) and a reform of EU emissions trading. In addition, Germany has introduced the LkSG which was developed on the basis of the National Action Plan for Business and Human Rights.

Darstellung: Auf dem Pariser Klimaabkommen bauen die meisten der aktuellen Nachhaltigkeitsgesetze und -regularien auf

All of these guidelines directly and indirectly oblige companies to prioritize climate protection in their supply chains.
For example, the CSDDD draft paper – in relation to the CSRD climate obligations – explicitly requires “that the company’s business model and strategy are compatible with the transition to a sustainable economy and with limiting global warming to 1.5 °C in accordance with the Paris Agreement and the goal of climate neutrality in accordance with [dem EU-Klimagesetz], including [der Ziele] for climate neutrality […].”(CSDDD draft of 15.3.2024 , Art. 15) So much for the dry legal perspective.
However, as we already wrote in the ESG Briefing, we at VERSO are convinced that anyone who does not take a holistic approach to the topic of sustainability strategy will only end up with bureaucratic red tape without any added value as a result of the requirements. So let’s take a look at why climate protection in the supply chain is incredibly important, even beyond legal obligations!

Climate protection in the supply chain – because it makes companies future-proof

Climate change poses risks for supply chains

The supply chain is the backbone of every company.
But it is also one of the biggest sources of greenhouse gas emissions.
Depending on the industry, up to 80% of a company’s total emissions are generated here alone.
By now, everyone should be aware that greenhouse gas emissions – especially CO2 – fuel climate change.
And this has consequences for the supply chain.
Because with global warming, storms, heavy rain, floods, but also heatwaves with droughts and fires are becoming more frequent worldwide.
These extreme weather events can damage, block or completely destroy production facilities and transport routes.
This results in delivery delays and production and harvest failures with considerable financial losses and frustration among customers.
On the other hand, there is the growing global demand for raw materials of all kinds. This is not just about rare earths or important metals, but also about very basic things such as drinking water and food.
And where resources become scarce, conflicts, tensions or even wars are not long in coming.
It is clear as daylight that this is a real problem for the local people on the one hand, but also for your supply chain on the other.
It is therefore in the interests of procurement to help curb climate change with climate protection measures along the supply chain.

Supply chain resilience with VERSO

Gain transparency, reduce dependencies, keep an eye on current crises: Find out how you can strengthen your supply chain with the VERSO Supply Chain Hub!

Customers and consumers demand sustainability

Sustainability – and therefore also climate protection – is becoming increasingly important for investors, customers and consumers when making purchasing decisions: 79% of consumers surveyed in a Capgemini study stated that they are changing their purchasing behavior in the interests of sustainability.
66% even responded that they specifically look for environmental friendliness when selecting products and services.
Sustainable, climate-friendly products are therefore a) becoming a competitive advantage.
But be careful: If it says climate protection on the label, it must really contain climate protection!
With the Green Claims Directive, false or vague environmental claims (greenwashing) lead to expensive fines.
Not to mention the loss of reputation for your company.
And even if the CSDDD no longer directly affects SMEs and companies can no longer simply pass on their due diligence obligations to their suppliers: The Business Development Bank of Canada found that 92% of large companies will demand clear ESG information from their suppliers.
ESG commitment is therefore also b) becoming a decision criterion when awarding contracts.

Measures for climate protection in the supply chain

In summary, we can therefore state the following: On the one hand, climate protection in the supply chain is a must because it is simply required by law in various forms.
At the same time, however, it also presents opportunities!
If you start decarbonizing your supply chain now, you will make it more resilient to climate change risks and their effects.
At the same time, you will meet the growing sustainability demands of customers and consumers.
And you protect yourself against rising costs, such as those associated with the carbon pricing that the CBAM places on imports.
The challenges associated with the sustainable transformation of the supply chain are therefore more than worth it.
Don’t you agree?
Last but not least, only one question remains: What does climate protection in the supply chain mean in practice?
You can find specific tips on reducing emissions in the supply chain in our article “Decarbonizing the supply chain: How companies can achieve their climate targets along the supply chain”.
Read on now!  

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Individual advice from the VERSO experts
  • Developed with expertise from 12+ years of sustainability management
  • Trusted by 250+ customers

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Meeresschildkröte, die durch Plastikmüll schwimmt: Mit der neuen EU-Richtlinie gegen Greenwashing sollen solche Bilder seltener werden
26.03.2024

Green Claims Directive: EU takes action against greenwashing

While many companies are making efforts to become more sustainable by changing their business practices, there are unfortunately also some black sheep: companies that present themselves as sustainable in order to gain the associated benefits (e.g. customer trust or investor interest), but in reality do not keep their promises. To curb this, the EU Parliament has approved the Green Claims Directive.

Environmental information is often misleading

In January 2023, DIE ZEIT and The Guardian published an explosive story about the leading provider of CO2 certificates Verra.
According to the story, some of the carbon credits used by companies to offset their greenhouse gas emissions were not actually reducing carbon emissions.
Another study by the European Commission found that more than half of the environmental claims made by companies in the EU were vague or misleading, with a whopping 40% of claims being completely unsubstantiated.
And green labels are also misleading consumers: half of all green labels offer weak or non-existent verification.

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details in our factsheet.

The EU’s response: the Green Claims Directive

To combat these practices, the EU Commission published a draft of the Green Claims Directive on March 22, 2023.
Almost exactly one year later, on March 13, 2024, the European Parliament voted in favor of the Green Claims Directive with 467 votes in favor, 65 against and 74 abstentions.
The dossier will be pursued by the new Parliament after the European elections in June.
The directive is part of the Circular Economy Action Plan, which also includes, for example, the recently adopted right to repair.
The objectives of the new regulation:

  • Green statements throughout the EU should be reliable, comparable and verifiable;
  • Consumers should be protected from greenwashing;
  • The directive is intended to contribute to a circular and green EU economy by enabling consumers to make informed purchasing decisions;
  • The aim is to create a level playing field with regard to the environmental performance of products.

Which environmental claims are affected by the Green Claims Directive?

The Green Claims Directive deals with statements in the context of
communication that indicate that a product or a company is

  • has a positive or no impact on the environment,
  • is less harmful to the environment than other products or companies or
  • that its effect has improved over time.

Experience has shown that environmental claims such as “green“, “climate-neutral” or “100% CO2-compensated” are often misleading and can easily mislead consumers.
The EU wants to create more transparency with explicit regulations for climate-related claims, especially when it comes to CO2 offsetting projects and methods.

Will “green claims” be banned?

Companies are still encouraged to communicate about their sustainability activities or the sustainability of their products.
Nevertheless, there are restrictions on how and what can be communicated.
For example, it is important for sustainability labels to be based on a certification system, and general environmental claims are prohibited if there is no evidence of performance.
Environmental claims may also not be made for an entire product if they only relate to one aspect.
You can find out which environmental claims companies need to pay particular attention to in the white paper on the Green Claims Directive.

What are the consequences of the Anti-Greenwashing Directive for companies?

The directive now requires companies to provide evidence of their environmental claims, have them independently audited and then communicate them transparently.
Those who do not comply with the directive can expect hefty fines and exclusion from public tenders.
We have explained the specifics of the verification process, the differences to other laws and the possible consequences of non-compliance in detail in our white paper.

What does the directive achieve against greenwashing?

With the introduction of the new set of rules against greenwashing, consumers will once again be able to rely more on information in sustainability reports, on websites and on product packaging.
The growing number of private eco-labels will be restricted if the label is awarded on the basis of unsubstantiated claims.
This way, consumers will no longer have to wade through a jungle of eco-labels.
Restricting greenwashing also means that competition will be fairer.
Companies that really want to make a difference will get more attention and an advantage on the market.
And, of course, our planet will benefit if companies actually drive forward the sustainable transformation.

Your overview of the new Green Claims Directive

With the Green Claims Directive, the EU now provides a clear framework for sustainability claims.
Get a clear overview of the new Green Claims Directive and its consequences for your company in this factsheet!

We support you with your sustainability communication

VERSO supports the EU project to curb greenwashing.
In this context, we also advise you and your company on sustainability communication.
Our sustainability consultants will help you to publish meaningful information while remaining truthful – whether as part of a sustainability report or other internal and external forms of communication.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

Subscribe to our newsletter!

Sign up and receive regular news about:

  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Best practices in the areas of ESG and sustainable supply chains
  • Developed with expertise from 12+ years of sustainability management
  • Sustainability events and much more.

Get to know the software!

Aufgerollte Stahlbleche als Symbolbild für die Dekarbonisierung der Lieferkette
04.03.2024

Decarbonizing the supply chain: How companies achieve their climate targets along the supply chain

Around 80% of total emissions are generated along the supply chain – the path to Net Zero therefore also requires clear climate targets for the supply chain. But targets alone are not everything. Read here to find out how to implement them.

In recent years, numerous companies have clearly felt that their supply chains are susceptible to crises.
As a result, more and more companies have committed themselves to a sustainable transformation of their business model.
The push for sustainable business practices also soon came “from the very top”: with the European Green Deal, the EU has set the ambitious target of climate neutrality by 2050.

Transparency beyond one’s own nose

One of the pillars of the Green Deal is the CSRD, which obliges companies to report on sustainability.
This means that companies must disclose detailed data on the status quo, their goals and their sustainability measures.
With the ESRS, a set of rules has been introduced specifically to request this data.
However, seamless sustainability reports require one thing above all: 100% transparency.
And far beyond the boundaries of the company itself.
The LkSG, EUDR and CBAM alone demand supply chain transparency from companies.
In addition, the ESRS E1 standard (“Climate Protection and Climate Change”) in particular requires clear targets and strategic planning for all emissions associated with your company – right through to Scope 3.

Überblick zu den einzelnen Scopes: Scope 1 umfasst direkte Emissionen eines Unternehmens, Scope 2 umfasst indirekte Emissionen eines Unternehmens und Scope 3 umfasst alle Emissionen, die in der Wertschöpfungskette eines Unternehmens entstehen.

With an average of 80% of total emissions, the majority of a company’s emissions are generated along the supply chain.
Scope 3 emissions have the greatest impact on the carbon footprint.

The ESRS at a glance

With the new CSRD reporting obligation, the EU is also introducing uniform European standards for comparable sustainability reports – the ESRS.
Get an overview in the factsheet!

Your company therefore needs clear answers on the status of emissions along the supply chain – and how you can decarbonize your supply chain in a targeted manner.
Do your suppliers keep an eye on their emissions, or do they not care?
Can they provide you with data on this?
And if not, do they at least intend to provide the necessary data in the future?
Can you persuade them to work with your company to drive sustainability forward?
Questions upon questions.
Let’s take a look at how you can get answers.

4 steps to decarbonize your supply chain

Step 1: Estimate Scope 3 emissions

Get an overview of your suppliers and compile a list of expenditure and product groups.
You can use this to estimate supplier emissions.
If you lack precise data, you can initially fall back on average data for the sector.
Make the distribution more precise as soon as you have primary data from the suppliers.

Step 2: Identify Scope 3 hotspots and assess suppliers’ climate maturity

Then categorize your suppliers according to their level of climate maturity.
Supply chain tools such as the VERSO Supply Chain Hub make this possible via direct inquiries.

  • No maturity level available: Decarbonization strategy or measures are completely lacking.
  • Low level of maturity: Initial steps have been taken to reduce CO2, but no systematic approach yet.
  • Advanced maturity level: Concrete reduction measures are being implemented, but are not yet anchored in the business processes.
  • High degree of maturity: The supplier systematically implements decarbonization, reduction measures are firmly integrated into the corporate strategy.
  • Very high level of maturity: Sustainability has long been on the agenda.
    With innovative approaches and high standards, the supplier is leading the way as a prime example.

Indicators for this are, for example
The origin of raw materials, energy and resource efficiency, the use of renewable energies in production and transportation or verified (!) CO2 compensation projects.
Another plus point would be, for example
the voluntary provision of a sustainability report.
You now know how high the emissions load per supplier/product is and how seriously your suppliers are already taking the issue of sustainability.
This gives you an overview of which suppliers need special attention and support when you later implement the strategy to achieve your decarbonization goals.

Step 3: Set climate targets, onboard suppliers

Set clear, science-based climate targets for your supply chain that are in line with the results of climate research and support the Paris Climate Agreement (limiting global warming to 1.5 °C).
You can find industry-specific assistance from the Science Based Targets Initiative (SBTi), for example.
The next step is the actual decarbonization of the supply chain.
The SBTi recommends the following approach:

  1. Communication
  2. Cooperation
  3. Support
  4. Monitoring
  5. Reinforcement

Inform your suppliers about your climate targets for the supply chain and motivate them to cooperate.
Our tip: Increase the chance of good cooperation by involving your suppliers in the target setting from the outset. Net Zero is teamwork!

Step 4: Implement climate strategy

In the long term, you will only achieve your climate targets in the supply chain if you remain in close contact and support your suppliers in implementing the targets.
This could look like this, for example:

  • Enforce specific measures – Walmart has supported its suppliers in switching to renewable energy, for example, which helped the Group achieve its supply chain emissions targets 6 years ahead of schedule.
  • Support with knowledge or resources – for example, you can increase
    Increase your suppliers’ sustainability expertise and therefore their level of climate maturity through training.
  • Stimulate competition among suppliers – by 2024, 92% of companies will require ESG data from their suppliers, according to a BDC study; over the next 5 years, they will also increase the number of criteria on which suppliers must report.

Also help your suppliers to optimize processes or even break completely new ground.
Continuously monitor progress and make climate targets a fixed item on the agenda of your supplier meetings.
After all, genuine sustainability requires transparency and honesty.
But it also needs consistency.
So make sure your suppliers understand this: Anyone who doesn’t participate will be kicked out sooner or later.
Suppliers with a low level of maturity in particular will not be able to make the switch overnight.
Nevertheless, they should show a long-term willingness to make production and transportation sustainable.
After all, this will not only help the climate – but also the company’s own resilience.

How can I achieve the climate targets for my supply chain as easily as possible?

The more complex your supply chain is, the more difficult it is to collect all the necessary data, determine the status quo and monitor progress.
In discussions with our supply chain consultants, it becomes clear time and again that a lack of resources and incomplete data floating around make life difficult for procurement.
So how do you achieve your climate targets in the supply chain as simply and automatically as possible? With the right tools! The combination of VERSO Climate Hub and VERSO Supply Chain Hub helps you to strategically manage your climate targets according to SBTi or ESRS:

  • The VERSO Climate Hub simplifies the calculation of your carbon footprint, taking into account the individual scopes.
  • With the VERSO Supply Chain Hub, you can automatically query the climate protection maturity level of your suppliers and obtain specific carbon footprints.
    These in turn help you to refine your climate strategy in the Climate Hub and make savings transparent.
  • You can then use the reporting function to create qualified reports in accordance with GRI/CSRD for the CDP or SBTi in no time at all.
Übersicht: So gelingt die Lieferketten-Dekarbonisierung mit den Tools von VERSO. VERSO deckt die Scope-3-Priorisierung, die Klimadatenerfassung, die Maßnahmen und das Klimareporting für die Lieferkette ab.

Please write to us. Together we will find a solution to help your company achieve its Net Zero goals!

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Individual advice from the VERSO experts
  • Developed with expertise from 12+ years of sustainability management
  • Trusted by 250+ customers

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Nachhaltigkeit auf der Website kommunizieren
18.12.2023

How to communicate your sustainability on the website

Your company is sustainable – but do potential customers know that? In this article, you will find 6 tips for communicating your sustainability measures credibly on your website.

More and more consumers are specifically selecting companies based on sustainability aspects – and more and more companies are having to pay close attention to ensuring that everything is above board in their supply chain now that the LkSG has come into force.
Sustainability is increasingly becoming an important criterion when making purchasing and partnership decisions. And what better way than your own website to inform potential customers and partners about your sustainability efforts? So it’s high time to put your company’s sustainability efforts in the spotlight.
But what is the best way to do this?

6 tips for communicating sustainability credibly on the website

Tip 1: Transparency and measurable data

Facts, facts, facts: Solid figures are still the most credible.
That’s why our first tip is to provide a detailed sustainability report on your website – e.g. as a separate page or as a downloadable PDF document.
The report shows existing measures, but also describes what your company will implement in the future.
In addition, show prominently and separately to the report what goals you have set yourself and what measures you intend to take to achieve them.
Also state openly where there is still a need for action.
From 2024, the CSRD will require around 15,000 companies to publish a sustainability report anyway.
However, a voluntary report is also a good thing for all companies that want to clearly show: “We take sustainability seriously!”

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details, including the latest innovations, in our factsheet.

Tip 2: Awards from independent bodies

Has your company been certified for sustainability measures?
Then be sure to place the relevant seals and certificates on your website!
External confirmation of your sustainability efforts increases credibility enormously.
Important here:

  1. Don’t hide your awards in a small section on a subpage that isn’t even linked in the menu.
    Whether as a banner on the homepage or as a separate menu item: If you do good, it’s okay to show it!
  2. Look for awards from recognized, independent bodies.
    Certificates and seals that any company can simply buy with enough money harbor the risk of greenwashing.

Speaking of greenwashing: you can find out how to avoid the most common stumbling blocks in the article “The five biggest greenwashing traps and how to avoid them”.

Tip 3: Present cooperations

Where do you source your raw materials or goods?
Which companies do you work with – and how sustainable are they?
Do you cooperate with environmental, animal welfare or human rights organizations with which your company creates impact beyond its own backyard?
What projects is your company involved in?
These are all interesting points that you should definitely not sweep under the carpet!
Show how you are getting involved and actively shaping the change towards sustainability through your responsibility.
But be careful not to fall into any greenwashing traps here either.

Communicating sustainability successfully and confidently

Dos and don’ts as well as framework conditions for sustainability communication and more: In the course “ESG management in practice”, Nuvia Maslo (CMO/CCO at VERSO) shows you how to communicate your sustainability effectively.

Tip 4: Show commitment

Was the fact that you planted a flowering meadow next to the company headquarters in 2020 the latest news in terms of sustainability?
Hopefully not!
If you really want to communicate your company’s sustainability credibly, you should plan for the long term – ideally on the basis of a holistic sustainability strategy.
In any case, describe what your company has already achieved.
List how sustainability is currently practiced.
For example, through a healthy working environment for your employees or fair pay in your own supply chain.
After all, sustainability is not just about the environment.
But also show what you are planning for the future.
Present long-term sustainability goals with clear milestones on your website.
Make sustainability an integral part of your company’s purpose statement.
Share progress reports.
Continuity and commitment are still the best way to show that sustainability was more than just a short-term marketing measure for you.

Tip 5: Be honest

Honesty lasts the longest.
This also applies to sustainability communication.
No company is 100% sustainable – so don’t try to pull sustainability measures out of the air.
Present your previous measures and successes, but also admit openly and honestly where there may still be a problem.
This will not make you look bad – on the contrary!
It shows that your company is seriously thinking about sustainability.

Tip 6: Demonstrate sustainability with a sustainable website

Last but not least, a point that is easy to forget at first glance: if you want to emphasize the sustainability of your company, you should definitely take a close look at your website!
Tools such as the Website Carbon Calculator will calculate the CO2 footprint of your website in no time at all.

CO2-Fußabdruck der Seite verso.de

Is your website more of a global average?
Then look out for specialists in green web design to exploit the full sustainability potential of your site.

Until then, some simple tips like these will help you to make your website more sustainable without any design or coding knowledge:

  • Reduce file sizes (images and videos).
  • Check whether your site is powered by coal – you can do this very quickly using the Green Web Foundation tool, for example.
    If not, switch to a web hosting provider with transparently traceable green electricity.
  • Design your website to be barrier-free in order to also do justice to social sustainability – a first step here would be descriptive texts for images, for example.
  • Take the plunge and declutter so that outdated content and superfluous tools don’t continue to waste energy for no reason.

We wish you every success – and are happy to help if you need support with your sustainability communication!

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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Sign up and receive regular news about:

  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Individual advice from the VERSO experts
  • Developed with expertise from 12+ years of sustainability management
  • Trusted by 250+ customers

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Bankgebäude in Frankfurt: Zukünftig fließt das ESG-Commitment in Kreditentscheidungen ein
03.11.2023

ESG in financing: This data decides on loans

“Your loan application has been rejected.” Some companies may hear this or similar sentences more often in the future. The reason: they were unable to provide the ESG data requested by the bank or meet the requirements. After all, sustainability is also becoming increasingly important in the financial sector. Read this article to find out how ESG data affects financing and what data companies need to provide now to ensure their loan applications continue to be approved.

How to take a closer look at financing applications

Sufficient equity, high cash flow, a secure market position and a solid corporate strategy – if a company could demonstrate this when applying for financing, the loan was as good as secure.
This is now a thing of the past.
This is because ESG criteria are now also included in the credit decision.
But how does this come about?
Let’s take a quick deep dive to answer this question.
If you are not so familiar with financial topics: Don’t worry – even though we’ll be taking a close look at all the important points, we’ll stay in the non-swimmer’s area.
If you only have time for the hard facts, you can skip this section and read on under “This ESG data banks want to see now”.

Green Deal, Climate Protection Act, SFDR, MaRisk: many requirements – one goal

The background to this new development is a large number of requirements as part of the EU’s sustainability strategy.
Let’s work our way from the outside in.
With the European Green Deal, the member states of the EU have committed themselves to the sustainable transformation of society, the economy and industry.
The EU wants to become climate-neutral by 2050.
At the same time, Germany has set itself the target of becoming greenhouse gas neutral by 2045 with its new Climate Protection Act .
Europe is playing a pioneering role internationally with this plan.
The task now is to put the Green Deal into practice and find ways to get the sustainable transformation moving.
And probably the most powerful lever for tangible change in the economy is – precisely – money.
If you want to drive sustainability forward, you have to redirect financial flows.

No gap in the loan application

Efficient, transparent and audit-proof: with VERSO’s ESG software, you can provide your bank with all the required sustainability information without any gaps.
Find out more now:

Sustainable Finance Disclosure Regulation

With the Sustainable Finance Disclosure Regulation(SFDR), the EU introduced a measure in 2019 that obliges financial market participants such as banks and credit institutions to be more sustainable.
The SFDR’s approach: banks must make the sustainability and ESG aspects of their financial products transparent.
How do ESG criteria affect the products?
And conversely, how does financial trading affect the environment and society?
The 7th MaRisk amendment obliges banks, among other things, to take ESG aspects and risks into account when making and monitoring lending decisions.
Similar to what insurance providers have been doing for years, banks and credit institutions will therefore check, for example, which industry a company belongs to, how high its emissions are or what the situation is regarding equal rights.
According to the study “Consideration of ESG criteria in the credit process for corporate customers” (2023), only 38% of the banks surveyed take ESG risks into account.
However, the consequences of this development are already being felt.
For example, banks and funds already rejected STEAG’s application in 2021 – partly because the electricity producer operates several coal-fired power plants and is pursuing an uncertain coal phase-out strategy.

No financing without an ESG check: banks want to see this data now

In addition to the general CSR reporting obligation, there are therefore further obligations – at least for companies that require financing.
But what specific sustainability information is now required?
The Association of German Banks has put together an initial list of questions that compiles sustainability KPIs.
The basic ESG KPI catalog is based on the CSRD, the EU taxonomy and various reporting standards such as GRI.
In addition to general information on the company, you will find questions on the following ESG aspects in this overview:

  • Environmental and transitory risks – e.g: What proportion of your company’s business activities have a negative impact on biodiversity or the ecosystem?
  • Physical risks – e.g: What measures has your company taken or planned to reduce physical risks?
  • Social – e.g.: Does your company have an anti-discrimination policy?
  • Governance – e.g.: Is the remuneration of the management level in your company (also) linked to the fulfillment of sustainability targets?

The banking association admits that this catalog is not complete and is not binding for banks.
For companies, this means: collect your ESG data in a structured way and keep an overview.
This will make it easier for you to quickly provide your bank with all the ESG data it needs when applying for financing.
VERSO supports you in this – with software, services and training.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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Holzwürcel, die ein Diagramm mit steigendem Pfeil abbilden: Richtig gemacht, können Nachhaltigkeitesberichte zur Steigerung des Unternehmenserfolgs beitragen
23.10.2023

Sustainability report – What is it and what do I need to know?

Some are intrinsically motivated to anchor the topic of ESG in the company, others have to deal with the topic of sustainability reporting due to the CSRD or want to gain a competitive advantage. For all of them, the sustainability report is a constant companion on their ESG journey. Here you will find an overview of the most important terms and requirements for reporting.

What is a sustainability report?

This fundamental question needs to be clarified first and foremost.
In their sustainability report, companies make statements on

  • environmental aspects,
  • social issues and
  • Corporate governance.

In the sustainability report, companies state how external influences affect the company and how their activities impact the environment and society.
The first report usually depicts the status quo.
But the information should go beyond this: Strategies, goals and measures that are intended to contribute to greater sustainability are also described.
The length, structure and focus of sustainability reports can vary greatly.
This depends on the standard you choose.
The method you use to report is basically up to you.
Unless you are required to report, for example by the CSRD.
Then you must follow specific guidelines and often certain standards (e.g. the ESRS).

The most important sustainability standards

Get an overview of what is suitable for your company now – quickly and reliably.

Sustainability, ESG, CSR: what’s the difference?

All three terms basically mean the same thing in relation to the report.
They deal with fundamental questions of corporate responsibility towards the environment and society, today and in the future.
In recent years, the term CSR has been used primarily in Germany.

  • Corporate social responsibility describes the responsibility of companies for their impact on society.
  • However, the term was generally used for all three dimensions of sustainability (environmental, social and corporate governance).
  • It is more about a qualitative measurement of measures with regard to sustainability, corporate values and social commitment.

In the meantime, the term ESG has become increasingly established.

  • ESG stands for Environmental, Social and Governance.
  • The term originates from the financial sector and focuses increasingly on company valuation, taking into account environmental, social and corporate governance factors.
  • The measurement of sustainability follows a more quantitative approach.

The comprehensive term sustainability is basically used synonymously for CSR and ESG.
It is also quite apt for describing the report, as it covers sustainability in all areas of the company.
Read more about this in our blog post “CSR, ESG, sustainability – what’s the difference?”

When do I have to prepare the first sustainability report?

In the coming years, the new CSRD (Corporate Sustainability Reporting Directive) reporting obligation will require more and more companies to prepare a sustainability report.
Although the first report is usually a lot of work and often contains few statements on developments, we would still advise you to be blunt: Start now!
The facts in brief:

  • Around 500 companies in Germany are currently obliged to publish a sustainability report.
  • With the CSRD, there will be around 15,000 companies in Germany in future.
    The criteria are the number of employees, sales revenue and balance sheet total.

In our blog post “EU adopts CSRD: What you need to know now“, you can quickly find out whether and when your company is required to report.

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details, including the latest innovations, in our factsheet.

How do I create a sustainability report?

The first sustainability report is challenging.
You are probably doing this for the very first time and therefore have little experience – you can receive helpful training at the VERSO Academy, for example.
You also have
often no comparative values, no suitable processes and structures yet and have to find the right reporting software – from our customer experience, we could go on and on with the list of challenges for the first report.
We therefore have 5 tips for your first report.

Companies that are faced with the task of preparing a sustainability report for the first time often ask themselves: Where should I start and what is the most efficient way to organize the process?
We have created the practice-oriented guide“In 7 steps to the CSR report“.
You will be guided step by step through the process of creating a meaningful sustainability report.

7 Schritte zum Nachhaltigkeitsbericht: 1. Vorbereitung 2. Geeigneten Standard wählen 3. Wesentliche Themen definieren 4. Daten und Informationen sammeln 5. SMARTe Ziele setzen 6. Bericht schreiben, gestalten und veröffentlichen 7. Nach dem Bericht ist vor dem Bericht

I am new to the role of ESG Manager:r…

How do I establish sustainability management in my company?

If you are new to ESG, this will sound familiar: You have a lot of measures in mind, but you need to integrate them into a goal-oriented sustainability strategy.
You have to think about which goals are realistic and sensible for your company.
You also need processes and key figures to monitor developments.

And above all of this are three big questions:

  1. What does all this mean for my company?
  2. How do I tackle this huge issue?
  3. How do I justify my efforts and the necessary resources to management?

First of all, basic blog posts on the topic of sustainability management will help you here.
You will learn more about your role and tasks as a sustainability officer and receive tips on how to communicate convincingly with management about why sustainability is important for companies.  

CSRD, SFDR, EU taxonomy: what is it and what is the background?

With all the regulations, you have probably already come across the terms CSRD, SFDR, EU taxonomy and ESRS.
They are all part of the European Green Deal and are interlinked.
The EU wants to anchor sustainability more firmly in the economy with these regulations and directives.
To comply with the CSRD, companies are obliged to report in accordance with the “ESRS” standards specified by the EU.
How do I apply the standard correctly?
Do GRI or DNK also cover these requirements?
You can find answers to these questions in our ESRS white paper.
The SFDR is a sustainability-related disclosure requirement for the financial services sector.
We explain when you are affected and what you need to do in the SFDR factsheet.
The EU taxonomy is a classification system that CSRD and SFDR apply.
It defines when a business activity is green, sustainable or environmentally friendly in order to provide clarity on sustainability claims.
Find out what this classification of economic activities means for your company and your sustainability work in our white paper on the EU Taxonomy.  

How can I make my company more sustainable?

Start taking action now!
The more you can tell about (implemented) measures in your report, the more meaningful your sustainability report will be.
Here are a few tips for good sustainability measures for companies.

Communicate your sustainability journey right from the start and show your need for action.
This makes your ambitions comprehensible and credible.
But be careful not to fall into these greenwashing traps in your sustainability communication.
Not only will this damage your reputation, but the EU is now also imposing specific anti-greenwashing regulations.

We can help you with your sustainability report!

Creating a sustainability report is a major challenge, especially the first time around.
However, with the right tools and extensive knowledge, you can save a lot of time and money.
We have the right solution for both.
With our training courses, you can gain new input and become a sustainability professional.
And with our ESG management software , you can collect all relevant sustainability data quickly and clearly.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

Subscribe to our newsletter!

Sign up and receive regular news about:

  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Best practices in the areas of ESG and sustainable supply chains
  • Developed with expertise from 12+ years of sustainability management
  • Sustainability events and much more.

Get to know the software!

Greenwashing-Fallen
09.10.2023

The five biggest greenwashing traps and how to avoid them

100% sustainable, climate-neutral or bio-plastic – what it says on a product doesn’t always have to be true. There are countless examples of greenwashing that we have all heard of. Greenwashing often happens unknowingly. The list of stumbling blocks is long. Find out what they are and how to avoid them in this article about the five most common pitfalls.

1. confusing data situation and opaque sustainability reports

Data is the basis for a meaningful sustainability report.
This allows you to document and underline your sustainability ambitions.
It is important that it is accurate, complete and audit-proof.
This is because sustainability reports must be checked by an external auditor as part of the CSRD.
It is best to maintain your data clearly in a specialized tool; we have developed the VERSO ESG Hub especially for this purpose.
This makes it easier for you,

  • check the data for accuracy,
  • interpret the key figures correctly,
  • quickly recognize the actual status quo and
  • keep track of the development of your company.

This prepares you for active communication free of greenwashing and enables you to answer critical questions confidently and based on data.

How do I create a sustainability report?

Creating a meaningful sustainability report can be quite a challenge.
It’s easier with our practice-oriented playbook “7 steps to a sustainability report”.

2. scope 1, 2, 3 – all included?

When you create a carbon footprint, it is already a major challenge to gather all the relevant data from your own company.
However, it can be even more challenging if you need climate data from other companies for theCO2 footprint.
This is because not only the emissions that a company itself emits have to be taken into account, but also those in the value chain!
Many companies “only” record the emissions in Scope 1 and 2 in their first carbon footprint.
2. This includes, for example, direct emissions from fossil fuels such as gas and heating oil or the company’s own vehicle fleet (Scope 1) and indirect emissions from the generation of purchased electricity, steam, heat and cooling (Scope 2).
However, to make a statement about your actual greenhouse gas emissions, you also need the information from Scope 3.
3, which includes all upstream and downstream emissions along your company’s value chain (purchased goods or raw materials, business trips and transportation).  

Did you know that the majority of CO2 emissions come from Scope 3?

Recording Scope 3 is much more laborious than just Scope 1 and 2, as you need a lot of data from other companies.
Nevertheless, you should include this area in your reporting as soon as possible.
It helps to engage in dialog with stakeholders and get digital help.
The VERSO Supply Chain Hub gives you an overview of the emissions in your supply chain.
In this way, you avoid the risk of making false statements about your sustainability due to a lack of data.

How do I calculate a complete carbon footprint?

Not only the preparation of a sustainability report, but also a company’s carbon footprint alone is an important task for sustainability managers.
With our climate software, you can quickly and clearly record Scope 1, 2 and 3 for your reporting!

3. don’t exaggerate, stick to the facts!

A careless word is quickly uttered, the data is no longer fully remembered or superlatives and exaggerated statements are added in all the euphoria.
Many greenwashing accusations have their origins in marketing activities that portray the company in too good a light.
Be careful what you put out there!
Four tips on how to create credible and accurate content:

Keine Silos,

4. cherry-picking makes you look untrustworthy

Precisely because there are so many examples of greenwashing, stakeholders are scrutinizing a company’s sustainability statements more and more closely.
Companies must communicate transparently so that stakeholders consider their communication on the topic to be credible and effective.
We advise against “cherry picking”, i.e. communicating a few positive results or activities!
A small positive initiative quickly becomes unnaturally inflated.
Holistic approach is the keyword here: talk about the need for action that your organization still has, share your ambitions and goals, communicate the challenges that you still have to overcome as a company.
This will show that your company is not treating sustainability as a one-off project, but is striving for serious and holistically effective changes.

5. activities lack reference to the company or product

The activities you communicate about must be appropriate to your company, its products and its size.
Buying your first e-car out of a fleet of 500 diesel vehicles is more likely to attract criticism than applause.
However, if your activities fit into the corporate context, the seriousness of your ambitions will be comprehensible to external stakeholders.
And: your employees will also identify with it and be enthusiastic about getting involved.
A materiality analysis is helpful here: this allows you to identify the areas in which the company has a high negative or positive impact on the environment and society or which could be relevant from a financial perspective.
The findings can then be used to tackle the issues that really make a difference.

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details in our factsheet.

Tips for greenwashing phrases that you should avoid:

There are certain phrases that you know as soon as you read them: There is little or nothing behind them.
The EU Commission and the European Council list a number of such expressions in their proposal for the Green Claims Directive.
Here is a summarized list of greenwashing phrases that you should avoid in your communication:

Greenwashing-Aussagen

Afraid of greenwashing? No “green silence” please!

You should no longer be afraid of greenwashing.
What we are observing: Because companies see how easily sustainability communication can become greenwashing and how much this can damage the company, they don’t talk about their activities in the first place.
A domino effect: if no company communicates about sustainability, everyone thinks that the others are doing nothing and therefore does less themselves than they actually could.
This spiral of silence slows down the sustainable transformation of companies and therefore the entire economy.

With this overview, we want to achieve the opposite: We hope to have encouraged you to communicate transparently and effectively about your sustainability strategy and activities.

Avoid greenwashing? VERSO supports you!

If you need support in communicating and preparing your sustainability report, we will be happy to help you: With our ESG software, you can collect all relevant data and report in compliance with CSRD.
We are also on hand to advise you on your journey to sustainable transformation.
At the VERSO Academy, you can also train to become a CSR specialist.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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Dominosteine, die beim Fallen gestoppt werden – Symbolbild für 5 Nachhaltigkeitsmaßnahmen mit echtem Impact
24.05.2023

5 sustainability measures with real impact

5 ESG measures with real impact

Many companies have already recognized that sustainability is no longer a trend, but a necessity.
Customers, investors and other stakeholders expect companies to treat their employees fairly and do their bit to protect the environment.
In short: implement ESG issues within the company.
However, instead of seeing sustainability as a sincere task, some companies unfortunately see their sustainability efforts primarily as “green” marketing.
In particular, the purchase of CO2 certificates to minimize their own CO2 footprint, which is subject to criticism, harbours the risk of greenwashing.
Measures that minimize or prevent emissions are more effective than compensating for them afterwards.
In this blog article, we present five ESG measures that have a real impact – for your sustainability and your company.

How do I create a sustainability report?

Creating a meaningful sustainability report can be quite a challenge.
It’s easier with our practice-oriented playbook “7 steps to a sustainability report”.

Make your business operations energy-efficient

Focus on energy efficiency to reduce your environmental footprint.
Start by developing an energy concept: examine existing lighting, heating and cooling systems in your building and look for energy efficiency labels when selecting IT hardware and other equipment.
Even with external data centers that host your software or website, for example, you can save a lot on emissions by choosing energy-efficient providers.

Adopt a circular economy approach

Design your products so that they are durable, can be repaired and recycled at the end of their life cycle.
You can introduce recycling programs for your products and inform your customers about the entire product life cycle.
Product instructions can also include repair instructions and alternative reuse options to limit the throw-away mentality.

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details in our factsheet.

Invest in the satisfaction of your employees

Sustainability is a multifaceted issue that is often associated with climate protection.
However, we must not neglect the social aspect.
An important component of sustainability lies in the satisfaction of the workforce, because satisfied employees who are treated fairly stay with the company longer and are more motivated.
Offer fair pay, attractive employee benefits and opportunities for further training.
A healthy work-life balance, a good error culture and opportunities for co-determination help to create a positive working environment and allow your employees to develop their full potential.
In order to build a diverse and inclusive workforce, diversity and inclusion should be part of your company’s identity and part of the recruitment process.

Optimize your supply chain

For many companies, the supply chain is a black box.
However, a sustainable supply chain is crucial to achieving your corporate ESG goals.
Choose responsible suppliers and partners who adhere to high ethical and sustainable standards.
Where possible, give preference to regional suppliers to reduce transportation distances and support the local economy.
Due to often globally networked supply chains, this is no easy task.
With the VERSO Supply Chain Hub, you can create transparency in your supply chain.

The ESRS standards at a glance

With the new CSRD reporting obligation, the EU is also introducing uniform European standards for ESG reports – the ESRS.
Get an overview in the factsheet.

Demonstrate transparency and accountability

Talk openly about your sustainability efforts, set yourself concrete, ambitious goals and remain open to continuous improvement.
It is important to put your money where your mouth is and communicate the results transparently.
Publish your ESG data, targets and measures in a regular sustainability report to keep your stakeholders informed and document your progress.   Our conclusion: Every step towards sustainability is a step in the right direction, but true sustainability requires a comprehensive rethink and the integration of sustainable principles into all aspects of the company.
Remember that sustainability is an ongoing process and take the time to evaluate and continuously improve your strategy.
The VERSO team will be happy to support you on your path to sustainability with our ESG software and advice from our sustainability experts.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

Subscribe to our newsletter!

Sign up and receive regular news about:

  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Best practices in the areas of ESG and sustainable supply chains
  • Developed with expertise from 12+ years of sustainability management
  • Sustainability events and much more.

Get to know the software!