Ältere Frau arbeitet am Laptop und guckt sehr konzentriert
15.05.2024

Sanctions at a glance: The cost of mistakes in reporting and implementing sustainability

A slap on the wrist and, if it becomes public, a brief outcry from the public: until a few years ago, companies didn’t have to worry too much if they put sustainability on the back burner or engaged in greenwashing. This is now a thing of the past. Read here about the consequences if the new requirements are not implemented correctly – and get tips on how to do it right!

Some simply lack an overview of their own data.
Others are overwhelmed by the numerous requirements of the new ESG regulations.
Still others underestimate the effort involved and start far too late.
And then, of course, there are companies that try to cover up their lack of commitment to sustainability with falsified information.
The possible reasons for inadequate implementation of the new regulations in sustainability, climate and supply chain management are as varied as the people who implement them for their companies.
Until a few years ago, there were hardly any consequences.
There might have been a shitstorm and a few calls for a boycott, but over time – or a lot of PR work – these soon petered out.
However, with the introduction of the new regulations and guidelines for sustainable business practices, which are being rolled out across Europe as part of the Green Deal, this is now a thing of the past.
Errors and misrepresentations can be expensive.
How expensive exactly?
We have summarized this for you in this article – including recommended reading to help you get it right!

This information is editorial content that should not be construed as legal advice. VERSO accepts no liability.

Sanctions for EU taxonomy, CSRD and SFDR

As far as uniform sanctions are concerned, the trio is unfortunately still rather incomplete.
This is because the three directives have yet to be transposed into national law.
Each EU member state must independently determine the extent to which it wishes to sanction errors in financial and non-financial reporting.
In line with the CSR-RUG – the predecessor of the CSRD – errors in reporting in accordance with the CSRD, SFDR and EU taxonomy will presumably also be penalized in accordance with §331 and §334 HGB.
In figures, this means

  • Prison sentences of up to 3 years
  • For members of authorized representative bodies or supervisory boards of a corporation: prison sentences of up to 3 years; companies face fines of up to 2 million euros or twice the economic benefit they have derived from the incorrect report – whichever is higher.
  • For capital market-oriented companies: Fines of up to 10 million euros, 5 percent of annual turnover or twice the economic benefit – the highest amount is also chosen here.

On top of this – as the fermented icing on the cake, so to speak – there may also be legal action for breach of competition law, exclusion from public procurement procedures and “naming and shaming”, i.e. public disclosure including loss of reputation.
loss of reputation.
Important to know: Only intentional errors and errors due to gross negligence are punishable.
Incidentally, the Auditors’ Association wants to relax the CSRD for auditors: With a cap on the amount of liability and limited liability for gross negligence.
However, this demand has been heavily criticized – so there is still some way to go here.
From 2025, the first court proceedings will show the exact direction of sanctions for breaches of the EU taxonomy, CSRD and SFDR. Read more:

Practical guide to CSRD

Our practical guide, including a checklist, will help you prepare for CSRD reporting.
Find out what challenges there are and how you can overcome them.

Sanctions for LkSG and CSDDD

CSDDD

After a long back and forth, an agreement was reached in March 2024 on the CSDDD; the European supply chain law.
Here, too, there is still some time before it is transposed into national law.
However, the liability and sanction framework in the event of a breach of the due diligence obligations for people and the environment enshrined in the CSDDD is already clear.
Affected companies are liable for all damages that occur along the upstream supply chain due to inadequate or missing risk prevention or remedial measures – unless these are caused by a business partner.
In other words:

  • If your company knows about irregularities and ignores them, supervisory authorities can impose fines of up to 5% of global turnover.
  • Civil liability will also be introduced.
    Those affected can therefore assert claims against your company with the help of NGOs or trade unions, for example.
  • There is also the threat of naming and shaming and exclusion from public procurement.

LkSG

In contrast to the CSDDD, there is no civil liability under the German Supply Chain Act.
However, there are expensive fines if the legal obligations are not complied with.
Under the LKSG, these include environmental and human rights due diligence obligations towards indirect suppliers and, if known, also towards direct suppliers.
Under the LkSG, risks must also be identified, documented and then eliminated or at least minimized.
Otherwise there is a risk of fines of up to 8 million euros.
For companies with an annual turnover of more than 400 million euros, the fine increases to up to 2% of annual global turnover.
And: companies can be excluded from public procurement. Read more:

EU ETS and CBAM sanctions

EU ETS

With the EU Emissions Trading System (EU ETS), the EU aims to cap the emissions of the member states.
Companies only have a certain amount of freedom to emit emissions – otherwise certificates must be purchased.
Non-compliance could result in fines:

  • 100 euros per metric ton of CO2 equivalents emitted without a certificate

In order to avoid certificate prices on the one hand and sanctions on the other, some companies relocated their production to non-EU countries (“carbon leakage”).
The CBAM was therefore also introduced as part of the EU ETS reform.

CBAM

Since January 2024, the CBAM reporting obligation has applied to all companies that import certain emission-intensive goods from non-EU countries.
The so-called “climate tariff” supplements the EU ETS – and entails a whole range of possible sanctions:

  • Transitional phase: If the CBAM report is incomplete, contains incorrect information or is not submitted at all, or is not corrected after being requested to do so, a penalty of 10 to 50 euros per ton of unreported emissions will be imposed.
  • Implementation phase: In accordance with the EU ETS, fines of EUR 100 per tonne of CO2 equivalent are imposed for missing certificates.
  • Anyone importing CBAM goods without the status of authorized user must expect even higher penalties.
  • In addition to the financial sanctions, it is also possible that the “Authorized Declarant” status will be withdrawn – the company concerned would then no longer be allowed to import CBAM goods from 2026.

Good to know: As a CBAM applicant, you will have noticed that there was a delay in activating the registration options.
As a result, the first CBAM reports could not be submitted on time.
According to the Federal Environment Agency, however, this delay will not be penalized. Read more:

Is your purchasing department ready for the ESG requirements?

Companies are now affected by a large number of sustainability requirements – and purchasing is no exception.
Use our checklist to find out whether your purchasing organization is optimally prepared for ESG requirements.

Sanctions with the EUDR

Supply chain officers and buyers must prepare for even more sanctions.
At the end of 2024, the directive for deforestation-free supply chains – the EUDR – will come into force.
If you place products on the EU internal market that have been produced without deforestation, you could face the following penalties under the directive:

  • Skimming off profits unlawfully made as a result of non-compliance with the EUDR
  • Fines in proportion to forest damage and value of goods, but at least 4 % of annual turnover
  • Seizure of goods or products
  • Temporary import bans
  • Exclusion from public funds and public tenders
  • Inclusion in a public list incl.
    Information on the violation

Also important: If you do not have the relevant geo-information and proof of origin for your goods, you will no longer be allowed to import them into the EU once the EUDR comes into force.
Keep this in mind now if you are ordering goods that you want to import into the EU internal market from 2025. Read more:

Sanctions under the Green Claims Directive

There is already a whole range of regulations on environmental claims and environmental labeling systems on the market.
The Green Claims Directive will be added shortly.
It is specifically aimed at advertising claims that make a product or company appear more sustainable than it actually is.
False green claims are punished as follows:

  • Fines of at least 4% of the annual turnover
  • Exclusion from public procurement
  • Recovery of the revenue that your company has generated through the false statements.

Read more:

Save money and nerves with VERSO

To ensure that companies do not approach the sustainable transformation too carelessly, the EU provides for “effective, proportionate and dissuasive” measures in any case.
In view of the possible sanctions, we are happy to believe this – and help you to correctly implement the guidelines and regulations that apply to you.
Not only our top software, but also our experienced consultants and our specialized partners are at your side.
Feel free to get in touch with us!

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Sign up and receive regular news about:

  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Individual advice from the VERSO experts
  • Developed with expertise from 12+ years of sustainability management
  • Trusted by 250+ customers

Get to know the software!

Mann im Anzug mit Fahrrad – Symbolbild für Nachhaltigkeit im Unternehmen
23.04.2024

Why is sustainability important for companies? Facts & Figures 2024

Sustainability is becoming increasingly important – not only for private individuals, but also for companies. This article shows why you should not regard sustainability as a mere compulsory exercise.

5 facts why sustainability is important for companies

ESG issues (environmental, social and governance) are playing an increasingly important role in business.
And rightly so: sustainability and sustainable action bring many advantages to a company – as various surveys show.
Sustainability is therefore important because:

  • it ensures the continued existence of the company
  • it ensures economic success in the future,
  • it increases employee motivation,
  • it strengthens customer loyalty to the company
  • and because it creates new jobs.

ESG has developed into a topic that has become increasingly important for both private households and companies.
For companies, sustainability is no longer just a label that can be marketed nicely.
In addition to ethical aspects, it also brings major economic benefits – for example in the recruitment of employees, customer loyalty and, as a result, greater economic success.
However, in order to implement sustainability efforts in a targeted manner, companies should not implement loose measures, but rather develop a sustainability strategy – with concrete goals, measures and key figures for monitoring.

How do I create a sustainability report?

Creating a meaningful sustainability report can be quite a challenge.
It’s easier with our practice-oriented playbook “7 steps to a sustainability report”.

Sustainability ensures economic success

Sustainability is no longer limited to sorting waste in the office, but has a strong influence on many fundamental sectors of a company.
Therefore, the switch to sustainable business practices can of course be time-consuming and cost-intensive.
But the effort is worth it, as these four studies show:

  • 95% of respondents to the Ramboll’s 2019 Sustainability Survey stated that ESG is an important factor for long-term economic success.
    The reason: consumers are increasingly buying regional and ecologically valuable products.
  • 45 % of the KPMG 2022 CEO Outlook executives surveyed (globally) stated that ESG measures improve their company’s financial performance.
  • 67 % of the Sustainability Monitor 2024 companies surveyed recognize added value in CSRD for the further development of the company.
  • 55 % of the KPMG 2024 U.S. CEO Outlook executives surveyed expect to see a significant ROI from their ESG initiatives in the next three to five years.

 

Infografik: Studien, wie sich Nachhaltigkeit auf den wirtschaftlichen Erfolg von Unternehmen auswirkt

Practical guide to CSRD

Our practical guide, including a checklist, will help you prepare for CSRD reporting.
Find out what challenges there are and how you can overcome them.

Sustainability secures the future of companies

However, ESG commitment not only ensures that the company is in a good financial position.
It is becoming increasingly clear that the climate crisis and its consequences are becoming a real threat to established business models and that business as usual is no longer sustainable.
Conversely, this means that sustainable transformation ensures the long-term survival of companies.

  • 55 % of the Capgemini of the German companies surveyed recognize that something has to change: they consider climate change to be the main cause of future disruptions to operations.
  • 61% of the managers surveyed worldwide in the same study are of the opinion that a lack of sustainability strategy will become an existential risk in the long term.
Infografik: Studien, wie Nachhaltigkeit die Zukunft von Unternehmen sichert

Stronger customer loyalty through sustainable business practices

Satisfied customers are usually also loyal customers – as shown by a survey by Capgemini Study Sustainability in CPR 2020:

  • Three quarters of the companies surveyed from the consumer goods industry and retail sector stated that the inclusion of sustainability increases their customer loyalty.
  • 79 % change their purchasing behavior in favor of more sustainability.
  • 66% even select products and services specifically according to how sustainable they are.

This is in stark contrast to the 36% of large companies that were also surveyed in this study – and stated that sustainability does not play a major role for their customers.
In the study, Deloitte examined The Sustainable Customer 2023study, Deloitte investigated what consumers want from companies when it comes to sustainability.
The result: more transparency and honesty, among other things.
34% would trust a brand more if its ESG measures were verified by an independent third party – as the new Green Claims Directive aims to achieve.

Infografik: Studien, wie sich Nachhaltigkeit die Kundenbindung stärkt

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details in our factsheet.

Sustainability – the key to motivated employees

However, satisfaction must not only come from outside, but also from within.
After all, motivated employees do more for their company.
A company with a sustainable focus can provide precisely this additional motivation boost – and also give itself a real advantage in the search for talent:

  • 67 % of the employees surveyed for the report Sustainability in CPR report stated that the integration of ESG issues in the company had increased employee motivation.
  • The EIB Climate Survey 2023 found that 56% of people surveyed value an employer that thinks (and acts!) sustainably.
  • For almost a fifth of the younger job seekers surveyed in this study, sustainability is even the criterion when choosing an employer.
  • And an HR survey by Gartner found that a strong ESG culture can increase employee engagement by up to 43%.
Infografik: Studien, wie sich Nachhaltigkeit Mitarbeitermotivation fördert und bei der Talentsuche unterstützt

Sustainability creates jobs

All of these factors play a role in economic success.
However, the benefits of a sustainable economy can also be seen in the economy as a whole.
According to a study by Deloitte, Germany will generate around 12 billion euros in additional gross value added per year by 2030, creating 177,000 new jobs in the process.
In addition to economic successes, 5.5 million tons of greenhouse gases will also be saved each year.

Infografik: 3 Fakten, welche Vorteile eine Nachhaltige Transformation der Wirtschaft bzw. eine Kreislaufwirtschaft für Deutschland bringt

Act now!

Developing a sustainability strategy involves work.
VERSO provides you with holistic support along the way. Since 2010.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Best practices in the areas of ESG and sustainable supply chains
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  • Sustainability events and much more.

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CO2-Bilanz, Klimaziele, Net-Zero: Hinter all diesen Begriffen steckt die Dekarbonisierungsstrategie bzw. die Klimastrategie von Unternehmen. Die ganzheitliche Erarbeitung einer solchen Strategie hat viele Vorteile. Welche Chancen dahinter stecken, lesen Sie hier.
08.04.2024

5 advantages of a decarbonization strategy: Why it is important for companies

Carbon footprint, climate targets, net zero: behind all these terms lies the decarbonization strategy or the climate strategy of companies. The holistic development of such a strategy has many advantages. You can read about the opportunities behind it here.

Despite the Paris Climate Agreement, the Green Deal and national laws: The amount of greenhouse gases (GHG) in the atmosphere continues to rise.
And industry is the second largest contributor to these emissions after the energy sector.
As a result, the pressure on companies to focus on their environmental performance, invest in climate protection and reduce their GHG emissions continues to grow.
You may already be facing requirements such as carbon footprinting, meeting climate targets or, more recently, a climate transition plan required by the CSRD.
All of these topics are part of the holistic climate strategy that we are talking about here.

Laut Umweltbundesamt wurden im Jahr 2023 in Deutschland die meisten Treibhausgasemissionen (CO2e) in den Sektoren Energiewirtschaft und Industrie ausgestoßen.

What is a decarbonization strategy?

A decarbonization strategy can be thought of as a cycle: It comprises six steps that you go through in sequence.
After the sixth step, you start again at number one.
With each step, you look at your challenges in more detail and continue to optimize your processes.
You can manage your goals, adapt measures, reduce emissions further and further – and get closer and closer to your Net Zero goal.
These are the 6 steps of the decarbonization strategy:

  1. Development and recognition of challenges
  2. Preparation of a greenhouse gas balance sheet to determine the status quo
  3. Definition of measurable climate targets and measures
  4. Reducing GHG emissions as far as possible
  5. Offsetting residual emissions through certified projects from e.g. Climate Grid
  6. Transparent communication of successes and potential for improvement

Before you go through the process for the first time, we recommend that you introduce a data and process management tool such as VERSO’s Climate Hub into your company.
Important for the decarbonization plan: The software should not only cover the calculation of the carbon footprint, but also enable proper climate management including KPI tracking, target tracking, creation of measures as well as internal and external collaboration options.

The 5 advantages of a decarbonization strategy

In 2023, the opinion research institute Forsa asked German SMEs that will fall under the new CSRD about their status quo with regard to sustainability and climate reporting: 52% are currently working on a climate strategy, 40% have already formulated a concrete strategy and 9% do not yet see a need for one.
We have here Five advantages that a climate strategy entails for your company:  

1. be prepared for regulatory pressure

In Germany and the EU, the laws resulting from the European Green Deal in particular are calling on companies to decarbonize and operate in a more environmentally conscious manner.
Examples of legal requirements:

  • The CSRD’s ESRS E1 reporting standard alone requires an entire climate transition plan – in addition to the carbon footprint and disclosure of specific climate targets.
  • The CSRD is also linked to the EU taxonomy, which requires companies to disclose how sustainable their business activities are according to strict criteria.
  • The CBAM will be of interest to companies that import goods from non-EU countries, as the CO2 border adjustment mechanism will in future oblige companies that import emission-intensive goods to purchase certificates to offset the emissions emitted.

At the latest when your company is affected by these regulations, you should have a decarbonization plan up your sleeve – otherwise legal consequences are possible.
However, there are also advantages to starting the project before the law takes effect.
You can then pay attention to limit values and risks as early as the target setting stage, collect the data required for legal compliance during data collection and have the relevant disclosure requirements ready in the right form.
This will save you stress and you will not be surprised by requirements that you cannot fulfill.  

2. avoid the risk of greenwashing accusations

Simply calling yourself “green” is a thing of the past.
With the Green Claims Directive the EU is specifying what is greenwashing and what is not.
Soon, companies will have to prove the accuracy of their environmental claims in a scientifically verified manner.
If they fail to do so, they will not only face damage to their image, but also real legal and financial consequences.
They are certainly not deliberately greenwashing – but it can easily happen unknowingly, as many greenwashing accusations originate from marketing activities that portray the company in too good a light.
This happens above all when the company’s sustainability data is not transparent.
However, transparent sustainability communication can succeed with a climate strategy: The number-based strategy, KPI tracking and carbon footprint allow you to communicate comprehensible facts, figures and targets.

Your overview of the new Green Claims Directive

With the Green Claims Directive, the EU now provides a clear framework for sustainability claims.
Get a clear overview of the new Green Claims Directive and its consequences for your company in this factsheet!

3. identify the risks and potential of climate issues

A decarbonization strategy can make a significant contribution to the future viability of your company.
It reveals risks and potential. Risks By collecting detailed data, you can identify risks that often go unnoticed in day-to-day business.
How much electricity do we actually consume?
Which bottlenecks in our production lead to increased CO2 consumption?
You receive figures and comparative values for areas where there was often little clarity before.
Identifying climate risks makes your overall risk management more meaningful.
It helps you to plan more reliably and calculate costs correctly. Potentials In addition, your potentials become visible, such as the environmental commitment of your suppliers, energy savings or the use of renewable energies.
You can measure progress and see which measures may have less impact than expected and where you can actually make a difference.
Ultimately, you can also save costs and increase your efficiency.  

4. advantages with stakeholders for loans, investments and tenders

If you have a decarbonization plan ready, you will make yourself popular with your stakeholders.
After all, they are increasingly asking about a company’s commitment to climate protection.
Which stakeholders are you talking about in particular?

  • Business partners in tenders: Other companies – especially OEMs – are also affected by statutory ESG requirements.
    As a result, they naturally do not want to take on any additional risk and also pay attention to ESG criteria in tenders.
    If you already have a solid decarbonization plan in place, this puts you in a better position in the tendering process.
  • Banks for loans: Banks also face ESG requirements.
    In practice, this means that your borrowing costs also depend on your ESG rating: Better rating, cheaper loan.
    And your strategy naturally has an impact on your rating.
  • Investors: The same applies here – investors also include ESG criteria in their investment ratings.
    With a decarbonization strategy, a lot of things can be ticked off the list.
    And not to forget: The strategy gives investors insights into your company’s potential and options for action.
    You can authentically demonstrate how you want to ensure the future viability of your company in harmony with the environment.
  • Customers: 79% of consumers change their purchasing behavior based on sustainability considerations(study by Capgemini).
    This means that you have a competitive advantage if you can make transparent how your company is committed to climate protection and decarbonization.
    Consumers now look closely at sustainability communication and are quickly suspicious of general sustainability claims.
    You score points with your climate strategy because you can also back up your communication with figures and transparently show your improvement potential and strategy.

5. strengthen supply and business relationships

Companies with which you have a business or supply relationship may also be affected by the CSRD or the German Supply Chain Act, the LkSG.
You now need ESG transparency throughout your supply chain – including climate and CO2 data.
With your climate strategy, you are already prepared for the questionnaires from your business partners.
If you have nothing to show, business relationships may be on the brink of collapse.

How VERSO supports you with your decarbonization strategy

If you want to take a strategic approach to decarbonization, we will be happy to support you: The VERSO Climate Hub, combined with the VERSO ESG Hub, enables you to achieve holistic climate management.
We are also happy to support you with our consulting team: many questions arise, especially in the first year of balancing or strategy development, and it takes some time to familiarize yourself with the topic.
We support you in integrating the processes in your company, in correctly preparing the first carbon footprint and in developing sensible targets, measures and strategies to reduce your emissions.
With this support, we enable you to subsequently implement your climate strategy on your own responsibility.
Does that sound like what you’re looking for?
Please feel free to contact us.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

Subscribe to our newsletter!

Sign up and receive regular news about:

  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Individual advice from the VERSO experts
  • Developed with expertise from 12+ years of sustainability management
  • Trusted by 250+ customers

Get to know the software!

Meeresschildkröte, die durch Plastikmüll schwimmt: Mit der neuen EU-Richtlinie gegen Greenwashing sollen solche Bilder seltener werden
26.03.2024

Green Claims Directive: EU takes action against greenwashing

While many companies are making efforts to become more sustainable by changing their business practices, there are unfortunately also some black sheep: companies that present themselves as sustainable in order to gain the associated benefits (e.g. customer trust or investor interest), but in reality do not keep their promises. To curb this, the EU Parliament has approved the Green Claims Directive.

Environmental information is often misleading

In January 2023, DIE ZEIT and The Guardian published an explosive story about the leading provider of CO2 certificates Verra.
According to the story, some of the carbon credits used by companies to offset their greenhouse gas emissions were not actually reducing carbon emissions.
Another study by the European Commission found that more than half of the environmental claims made by companies in the EU were vague or misleading, with a whopping 40% of claims being completely unsubstantiated.
And green labels are also misleading consumers: half of all green labels offer weak or non-existent verification.

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details in our factsheet.

The EU’s response: the Green Claims Directive

To combat these practices, the EU Commission published a draft of the Green Claims Directive on March 22, 2023.
Almost exactly one year later, on March 13, 2024, the European Parliament voted in favor of the Green Claims Directive with 467 votes in favor, 65 against and 74 abstentions.
The dossier will be pursued by the new Parliament after the European elections in June.
The directive is part of the Circular Economy Action Plan, which also includes, for example, the recently adopted right to repair.
The objectives of the new regulation:

  • Green statements throughout the EU should be reliable, comparable and verifiable;
  • Consumers should be protected from greenwashing;
  • The directive is intended to contribute to a circular and green EU economy by enabling consumers to make informed purchasing decisions;
  • The aim is to create a level playing field with regard to the environmental performance of products.

Which environmental claims are affected by the Green Claims Directive?

The Green Claims Directive deals with statements in the context of
communication that indicate that a product or a company is

  • has a positive or no impact on the environment,
  • is less harmful to the environment than other products or companies or
  • that its effect has improved over time.

Experience has shown that environmental claims such as “green“, “climate-neutral” or “100% CO2-compensated” are often misleading and can easily mislead consumers.
The EU wants to create more transparency with explicit regulations for climate-related claims, especially when it comes to CO2 offsetting projects and methods.

Will “green claims” be banned?

Companies are still encouraged to communicate about their sustainability activities or the sustainability of their products.
Nevertheless, there are restrictions on how and what can be communicated.
For example, it is important for sustainability labels to be based on a certification system, and general environmental claims are prohibited if there is no evidence of performance.
Environmental claims may also not be made for an entire product if they only relate to one aspect.
You can find out which environmental claims companies need to pay particular attention to in the white paper on the Green Claims Directive.

What are the consequences of the Anti-Greenwashing Directive for companies?

The directive now requires companies to provide evidence of their environmental claims, have them independently audited and then communicate them transparently.
Those who do not comply with the directive can expect hefty fines and exclusion from public tenders.
We have explained the specifics of the verification process, the differences to other laws and the possible consequences of non-compliance in detail in our white paper.

What does the directive achieve against greenwashing?

With the introduction of the new set of rules against greenwashing, consumers will once again be able to rely more on information in sustainability reports, on websites and on product packaging.
The growing number of private eco-labels will be restricted if the label is awarded on the basis of unsubstantiated claims.
This way, consumers will no longer have to wade through a jungle of eco-labels.
Restricting greenwashing also means that competition will be fairer.
Companies that really want to make a difference will get more attention and an advantage on the market.
And, of course, our planet will benefit if companies actually drive forward the sustainable transformation.

Your overview of the new Green Claims Directive

With the Green Claims Directive, the EU now provides a clear framework for sustainability claims.
Get a clear overview of the new Green Claims Directive and its consequences for your company in this factsheet!

We support you with your sustainability communication

VERSO supports the EU project to curb greenwashing.
In this context, we also advise you and your company on sustainability communication.
Our sustainability consultants will help you to publish meaningful information while remaining truthful – whether as part of a sustainability report or other internal and external forms of communication.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

Subscribe to our newsletter!

Sign up and receive regular news about:

  • Pragmatic all-in-one solution for ESG reporting, climate and supply chain management
  • Best practices in the areas of ESG and sustainable supply chains
  • Developed with expertise from 12+ years of sustainability management
  • Sustainability events and much more.

Get to know the software!

Nachhaltigkeit auf der Website kommunizieren
18.12.2023

How to communicate your sustainability on the website

Your company is sustainable – but do potential customers know that? In this article, you will find 6 tips for communicating your sustainability measures credibly on your website.

More and more consumers are specifically selecting companies based on sustainability aspects – and more and more companies are having to pay close attention to ensuring that everything is above board in their supply chain now that the LkSG has come into force.
Sustainability is increasingly becoming an important criterion when making purchasing and partnership decisions. And what better way than your own website to inform potential customers and partners about your sustainability efforts? So it’s high time to put your company’s sustainability efforts in the spotlight.
But what is the best way to do this?

6 tips for communicating sustainability credibly on the website

Tip 1: Transparency and measurable data

Facts, facts, facts: Solid figures are still the most credible.
That’s why our first tip is to provide a detailed sustainability report on your website – e.g. as a separate page or as a downloadable PDF document.
The report shows existing measures, but also describes what your company will implement in the future.
In addition, show prominently and separately to the report what goals you have set yourself and what measures you intend to take to achieve them.
Also state openly where there is still a need for action.
From 2024, the CSRD will require around 15,000 companies to publish a sustainability report anyway.
However, a voluntary report is also a good thing for all companies that want to clearly show: “We take sustainability seriously!”

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details, including the latest innovations, in our factsheet.

Tip 2: Awards from independent bodies

Has your company been certified for sustainability measures?
Then be sure to place the relevant seals and certificates on your website!
External confirmation of your sustainability efforts increases credibility enormously.
Important here:

  1. Don’t hide your awards in a small section on a subpage that isn’t even linked in the menu.
    Whether as a banner on the homepage or as a separate menu item: If you do good, it’s okay to show it!
  2. Look for awards from recognized, independent bodies.
    Certificates and seals that any company can simply buy with enough money harbor the risk of greenwashing.

Speaking of greenwashing: you can find out how to avoid the most common stumbling blocks in the article “The five biggest greenwashing traps and how to avoid them”.

Tip 3: Present cooperations

Where do you source your raw materials or goods?
Which companies do you work with – and how sustainable are they?
Do you cooperate with environmental, animal welfare or human rights organizations with which your company creates impact beyond its own backyard?
What projects is your company involved in?
These are all interesting points that you should definitely not sweep under the carpet!
Show how you are getting involved and actively shaping the change towards sustainability through your responsibility.
But be careful not to fall into any greenwashing traps here either.

Communicating sustainability successfully and confidently

Dos and don’ts as well as framework conditions for sustainability communication and more: In the course “ESG management in practice”, Nuvia Maslo (CMO/CCO at VERSO) shows you how to communicate your sustainability effectively.

Tip 4: Show commitment

Was the fact that you planted a flowering meadow next to the company headquarters in 2020 the latest news in terms of sustainability?
Hopefully not!
If you really want to communicate your company’s sustainability credibly, you should plan for the long term – ideally on the basis of a holistic sustainability strategy.
In any case, describe what your company has already achieved.
List how sustainability is currently practiced.
For example, through a healthy working environment for your employees or fair pay in your own supply chain.
After all, sustainability is not just about the environment.
But also show what you are planning for the future.
Present long-term sustainability goals with clear milestones on your website.
Make sustainability an integral part of your company’s purpose statement.
Share progress reports.
Continuity and commitment are still the best way to show that sustainability was more than just a short-term marketing measure for you.

Tip 5: Be honest

Honesty lasts the longest.
This also applies to sustainability communication.
No company is 100% sustainable – so don’t try to pull sustainability measures out of the air.
Present your previous measures and successes, but also admit openly and honestly where there may still be a problem.
This will not make you look bad – on the contrary!
It shows that your company is seriously thinking about sustainability.

Tip 6: Demonstrate sustainability with a sustainable website

Last but not least, a point that is easy to forget at first glance: if you want to emphasize the sustainability of your company, you should definitely take a close look at your website!
Tools such as the Website Carbon Calculator will calculate the CO2 footprint of your website in no time at all.

CO2-Fußabdruck der Seite verso.de

Is your website more of a global average?
Then look out for specialists in green web design to exploit the full sustainability potential of your site.

Until then, some simple tips like these will help you to make your website more sustainable without any design or coding knowledge:

  • Reduce file sizes (images and videos).
  • Check whether your site is powered by coal – you can do this very quickly using the Green Web Foundation tool, for example.
    If not, switch to a web hosting provider with transparently traceable green electricity.
  • Design your website to be barrier-free in order to also do justice to social sustainability – a first step here would be descriptive texts for images, for example.
  • Take the plunge and declutter so that outdated content and superfluous tools don’t continue to waste energy for no reason.

We wish you every success – and are happy to help if you need support with your sustainability communication!

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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Greenwashing-Fallen
09.10.2023

The five biggest greenwashing traps and how to avoid them

100% sustainable, climate-neutral or bio-plastic – what it says on a product doesn’t always have to be true. There are countless examples of greenwashing that we have all heard of. Greenwashing often happens unknowingly. The list of stumbling blocks is long. Find out what they are and how to avoid them in this article about the five most common pitfalls.

1. confusing data situation and opaque sustainability reports

Data is the basis for a meaningful sustainability report.
This allows you to document and underline your sustainability ambitions.
It is important that it is accurate, complete and audit-proof.
This is because sustainability reports must be checked by an external auditor as part of the CSRD.
It is best to maintain your data clearly in a specialized tool; we have developed the VERSO ESG Hub especially for this purpose.
This makes it easier for you,

  • check the data for accuracy,
  • interpret the key figures correctly,
  • quickly recognize the actual status quo and
  • keep track of the development of your company.

This prepares you for active communication free of greenwashing and enables you to answer critical questions confidently and based on data.

How do I create a sustainability report?

Creating a meaningful sustainability report can be quite a challenge.
It’s easier with our practice-oriented playbook “7 steps to a sustainability report”.

2. scope 1, 2, 3 – all included?

When you create a carbon footprint, it is already a major challenge to gather all the relevant data from your own company.
However, it can be even more challenging if you need climate data from other companies for theCO2 footprint.
This is because not only the emissions that a company itself emits have to be taken into account, but also those in the value chain!
Many companies “only” record the emissions in Scope 1 and 2 in their first carbon footprint.
2. This includes, for example, direct emissions from fossil fuels such as gas and heating oil or the company’s own vehicle fleet (Scope 1) and indirect emissions from the generation of purchased electricity, steam, heat and cooling (Scope 2).
However, to make a statement about your actual greenhouse gas emissions, you also need the information from Scope 3.
3, which includes all upstream and downstream emissions along your company’s value chain (purchased goods or raw materials, business trips and transportation).  

Did you know that the majority of CO2 emissions come from Scope 3?

Recording Scope 3 is much more laborious than just Scope 1 and 2, as you need a lot of data from other companies.
Nevertheless, you should include this area in your reporting as soon as possible.
It helps to engage in dialog with stakeholders and get digital help.
The VERSO Supply Chain Hub gives you an overview of the emissions in your supply chain.
In this way, you avoid the risk of making false statements about your sustainability due to a lack of data.

How do I calculate a complete carbon footprint?

Not only the preparation of a sustainability report, but also a company’s carbon footprint alone is an important task for sustainability managers.
With our climate software, you can quickly and clearly record Scope 1, 2 and 3 for your reporting!

3. don’t exaggerate, stick to the facts!

A careless word is quickly uttered, the data is no longer fully remembered or superlatives and exaggerated statements are added in all the euphoria.
Many greenwashing accusations have their origins in marketing activities that portray the company in too good a light.
Be careful what you put out there!
Four tips on how to create credible and accurate content:

Keine Silos,

4. cherry-picking makes you look untrustworthy

Precisely because there are so many examples of greenwashing, stakeholders are scrutinizing a company’s sustainability statements more and more closely.
Companies must communicate transparently so that stakeholders consider their communication on the topic to be credible and effective.
We advise against “cherry picking”, i.e. communicating a few positive results or activities!
A small positive initiative quickly becomes unnaturally inflated.
Holistic approach is the keyword here: talk about the need for action that your organization still has, share your ambitions and goals, communicate the challenges that you still have to overcome as a company.
This will show that your company is not treating sustainability as a one-off project, but is striving for serious and holistically effective changes.

5. activities lack reference to the company or product

The activities you communicate about must be appropriate to your company, its products and its size.
Buying your first e-car out of a fleet of 500 diesel vehicles is more likely to attract criticism than applause.
However, if your activities fit into the corporate context, the seriousness of your ambitions will be comprehensible to external stakeholders.
And: your employees will also identify with it and be enthusiastic about getting involved.
A materiality analysis is helpful here: this allows you to identify the areas in which the company has a high negative or positive impact on the environment and society or which could be relevant from a financial perspective.
The findings can then be used to tackle the issues that really make a difference.

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details in our factsheet.

Tips for greenwashing phrases that you should avoid:

There are certain phrases that you know as soon as you read them: There is little or nothing behind them.
The EU Commission and the European Council list a number of such expressions in their proposal for the Green Claims Directive.
Here is a summarized list of greenwashing phrases that you should avoid in your communication:

Greenwashing-Aussagen

Afraid of greenwashing? No “green silence” please!

You should no longer be afraid of greenwashing.
What we are observing: Because companies see how easily sustainability communication can become greenwashing and how much this can damage the company, they don’t talk about their activities in the first place.
A domino effect: if no company communicates about sustainability, everyone thinks that the others are doing nothing and therefore does less themselves than they actually could.
This spiral of silence slows down the sustainable transformation of companies and therefore the entire economy.

With this overview, we want to achieve the opposite: We hope to have encouraged you to communicate transparently and effectively about your sustainability strategy and activities.

Avoid greenwashing? VERSO supports you!

If you need support in communicating and preparing your sustainability report, we will be happy to help you: With our ESG software, you can collect all relevant data and report in compliance with CSRD.
We are also on hand to advise you on your journey to sustainable transformation.
At the VERSO Academy, you can also train to become a CSR specialist.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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Dominosteine, die beim Fallen gestoppt werden – Symbolbild für 5 Nachhaltigkeitsmaßnahmen mit echtem Impact
24.05.2023

5 sustainability measures with real impact

5 ESG measures with real impact

Many companies have already recognized that sustainability is no longer a trend, but a necessity.
Customers, investors and other stakeholders expect companies to treat their employees fairly and do their bit to protect the environment.
In short: implement ESG issues within the company.
However, instead of seeing sustainability as a sincere task, some companies unfortunately see their sustainability efforts primarily as “green” marketing.
In particular, the purchase of CO2 certificates to minimize their own CO2 footprint, which is subject to criticism, harbours the risk of greenwashing.
Measures that minimize or prevent emissions are more effective than compensating for them afterwards.
In this blog article, we present five ESG measures that have a real impact – for your sustainability and your company.

How do I create a sustainability report?

Creating a meaningful sustainability report can be quite a challenge.
It’s easier with our practice-oriented playbook “7 steps to a sustainability report”.

Make your business operations energy-efficient

Focus on energy efficiency to reduce your environmental footprint.
Start by developing an energy concept: examine existing lighting, heating and cooling systems in your building and look for energy efficiency labels when selecting IT hardware and other equipment.
Even with external data centers that host your software or website, for example, you can save a lot on emissions by choosing energy-efficient providers.

Adopt a circular economy approach

Design your products so that they are durable, can be repaired and recycled at the end of their life cycle.
You can introduce recycling programs for your products and inform your customers about the entire product life cycle.
Product instructions can also include repair instructions and alternative reuse options to limit the throw-away mentality.

CSRD: New requirements for sustainability reports

As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation – including the CSRD.
You can find all the details in our factsheet.

Invest in the satisfaction of your employees

Sustainability is a multifaceted issue that is often associated with climate protection.
However, we must not neglect the social aspect.
An important component of sustainability lies in the satisfaction of the workforce, because satisfied employees who are treated fairly stay with the company longer and are more motivated.
Offer fair pay, attractive employee benefits and opportunities for further training.
A healthy work-life balance, a good error culture and opportunities for co-determination help to create a positive working environment and allow your employees to develop their full potential.
In order to build a diverse and inclusive workforce, diversity and inclusion should be part of your company’s identity and part of the recruitment process.

Optimize your supply chain

For many companies, the supply chain is a black box.
However, a sustainable supply chain is crucial to achieving your corporate ESG goals.
Choose responsible suppliers and partners who adhere to high ethical and sustainable standards.
Where possible, give preference to regional suppliers to reduce transportation distances and support the local economy.
Due to often globally networked supply chains, this is no easy task.
With the VERSO Supply Chain Hub, you can create transparency in your supply chain.

The ESRS standards at a glance

With the new CSRD reporting obligation, the EU is also introducing uniform European standards for ESG reports – the ESRS.
Get an overview in the factsheet.

Demonstrate transparency and accountability

Talk openly about your sustainability efforts, set yourself concrete, ambitious goals and remain open to continuous improvement.
It is important to put your money where your mouth is and communicate the results transparently.
Publish your ESG data, targets and measures in a regular sustainability report to keep your stakeholders informed and document your progress.   Our conclusion: Every step towards sustainability is a step in the right direction, but true sustainability requires a comprehensive rethink and the integration of sustainable principles into all aspects of the company.
Remember that sustainability is an ongoing process and take the time to evaluate and continuously improve your strategy.
The VERSO team will be happy to support you on your path to sustainability with our ESG software and advice from our sustainability experts.

* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.

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5 Tipps für glaubwürdige ESG-Berichte
16.06.2021

Nachhaltigkeitsbericht erstellen: 5 Tipps fürs ESG-Reporting

Bei Nachhaltigkeit wird zunehmend genauer hingeschaut – der eigene Anspruch, die gesellschaftlichen Erwartungen sowie die gesetzlichen Anforderungen bei den ESG-Themen wachsen rapide. Hier kommen 5 Tipps für glaubwürdige Nachhaltigkeitsberichte.

Ob verpflichtet oder nicht – Sie tun gut daran, jetzt schon zu starten. Mit diesen 5 Tipps erstellen Sie einen aussagekräftigen Nachhaltigkeitsbericht:

1. Commitment von höchsten Entscheidern einholen

Es ist von entscheidender Bedeutung, dass Ihre Geschäftsführung das Thema Sustainability als strategisch wichtiges Thema begreift. Einerseits, weil Ihrem Unternehmen schnell Greenwashing vorgeworfen werden kann. Das kann bis zur persönlichen Haftung des Managements führen. Andererseits, weil Ihre Kunden, Ihre Geschäftspartner und Ihre Mitarbeitenden intelligente Wesen sind. Sie bemerken, ob es authentisch ist, was die Geschäftsführung sagt, und ob diese tatsächlich soziale, ökologische und ökonomische Nachhaltigkeit anstrebt.

Sollte Ihre Geschäftsführung nicht mit an Bord sein, haben Sie noch ein zweites Problem, wenn Sie den Nachhaltigkeitsbericht erstellen. Sie brauchen sehr viele Menschen im Unternehmen, die Ihnen Daten liefern. Das werden diese häufig nur dann priorisieren, wenn sie wissen, dass es von oben gewollt ist und von den Führungskräften und den Vorständen mitgetragen wird.

Sie sollten nicht vergessen, dass ESG eine Schnittstellenfunktion ist, bei der Sie auf alle wichtigen Abteilungen im Unternehmen zählen können müssen. Holen Sie sich zu Beginn das Commitment für Nachhaltigkeit von der höchsten Entscheiderebene, um eine solide Basis für Ihren ESG-Bericht zu legen.

2. Planen Sie ausreichend Zeit für den Nachhaltigkeitsbericht ein

Wenn es sich um Ihre erste Dokumentation handelt, sollten Sie besonders darauf achten, dass Sie ausreichend Zeit einplanen. Ein Nachhaltigkeitsbericht ist mit Sicherheit keine Raketenwissenschaft. Doch beim ersten Mal ist das Herangehen noch nicht gelernt, nicht geübt und es wird eine Menge offene Fragen geben. Es kommt darauf an, ob Sie eine Vollzeitstelle als ESG-Manager:in haben und vielleicht sogar Kolleginnen und Kollegen, die Sie unterstützen. Oder ob Sie einen anderen Jobtitel haben und nur etwa 20 Prozent Ihrer Stelle für das Nachhaltigkeitsmanagement gedacht ist. Überlegen Sie gemeinsam mit Ihrem Vorgesetzten, wie Sie zeitliche Ressourcen realistisch einplanen können.

Eine weitere große Herausforderung, die Sie viel Zeit beim Erstellen des ESG-Reporting kosten kann, ist das Daten-Management. Mit den richtigen Tools und der richtigen Datenlage können Sie sich bis zu 90 Prozent Zeit ersparen.

Wie erstelle ich einen Nachhaltigkeitsbericht?

Einen aussagekräftigen Nachhaltigkeitsbericht zu erstellen, kann eine ganz schöne Herausforderung sein. Leichter geht es mit unserem praxisorientierten Playbook “In 7 Schritten zum Nachhaltigkeitsbericht”.

3. Die richtigen ESG-Tools, um Zeit und Kosten zu sparen

Überlegen Sie sich möglichst frühzeitig, welche Werkzeuge, also welche Sustainability Tools, Ihnen optimal bei der Erstellung des Nachhaltigkeitsberichts helfen können. Hier gibt es normalerweise zwei Lösungen:

Auf der einen Seite sind das gängige Tabellenprogramme, die den Vorteil haben, dass Sie bereits vorhanden sind. Der Nachteil daran ist die hohe Fehleranfälligkeit. Tabellenprogramme können nur sehr begrenzt ESG-wichtige Funktionen ausführen und das Datenmanagement ist meist umständlich. Darüber hinaus benötigen Sie häufig Agenturen für den Bericht beziehungsweise Designer für das Layout. Kosten und Zeitaufwand sind mit Tabellenprogrammen gerade im fortgeschrittenen Verlauf der Berichterstattung nicht zu unterschätzen.

Auf der anderen Seite gibt es dedizierte CSR-Management-Lösungen, mit denen Sie all Ihre Daten an einer Stelle gesammelt haben. Diese Tools ersparen Ihnen eine Menge Zeit und Frust bei der Eingabe und Verwaltung der Daten. Das ist übrigens auch der Grund, warum wir unsere CSR-Software entwickelt haben.

Und auch die Kosten sind mit professioneller ESG-Software deutlich geringer: Teure Agenturen und lange Abstimmungsschleifen fallen so weg und die Kosten liegen komplett in Ihrer Hand. 

4. Know-how aus Weiterbildungen oder von Berater:innen

Um einen Nachhaltigkeitsbericht erfolgreich erstellen zu können, benötigen Sie ein gewisses Sustainablity-Know-how. Es reicht zu Beginn, wenn ein Basiswissen gegeben ist. Sie sollten beispielsweise wissen, welche Rahmenwerke und Standards es gibt. Einen Überblick über die wichtigsten Standards finden Sie in unserem Factsheet.

Wichtig ist aber auch, wie der Prozess des Nachhaltigkeitsmanagements funktioniert und wo Risiken lauern. Dieses praktische Basiswissen ist jedoch unumgänglich, um einen glaubwürdigen Nachhaltigkeitsbericht zu erstellen und Reputationsrisiken zu vermeiden. Um es sich anzueignen, gibt es zwei Möglichkeiten:

Zum einen können Sie sich das Wissen über entsprechende Kurse oder Ausbildungen selbst erarbeiten. Achten Sie unbedingt darauf, dass die Kurse von Experten aus der Praxis angeboten werden. Ein Hochschulzertifikat kann hilfreich sein, ist aber bei weitem nicht immer die beste Lösung, wenn es um ESG-Management in der Praxis geht.

Können oder wollen Sie sich das Wissen aktuell nicht selbst aneignen, gibt es zum anderen die Option externer Unterstützung. Achten Sie dringend darauf, dass die Beraterin, der Berater oder die Agentur das Thema wirklich versteht und schon lange in der Praxis umsetzt. Für einen Nachhaltigkeitsbericht reicht es nicht, dass eine Agentur schöne Texte und ansprechende Grafiken erstellen kann. Die sogenannten „Hochglanzbroschüren wirken häufig sogar kontraproduktiv, wenn es um Nachhaltigkeit und Authentizität geht.

CSRD: Neue Vorgaben für Nachhaltigkeitsberichte

Im Rahmen des Green Deal treibt die EU zahlreiche Maßnahmen für die Nachhaltige Transformation voran – u.a. auch die CSRD. Alle Einzelheiten erhalten Sie in unserem Factsheet.

5. ESG-Daten: Sammeln Sie Inhalte zum Thema Nachhaltigkeit systematisch

Um einen aussagekräftigen ESG-Bericht zu erstellen, ist eines unumgänglich: Ihre Dokumentation muss Fakten und Bemühungen zur Nachhaltigkeit im Unternehmen enthalten! Das heißt: Wenn Sie nichts im Bereich der Themen Umwelt, Sozial und Governance machen, wird es sehr schwierig, einen Bericht authentisch und erfolgreich zu gestalten. Nehmen Sie dies zum Anlass, um ESG-Maßnahmen im Unternehmen zu erkennen und zu sammeln, also Dinge, die Sie oder andere Abteilungen bereits ganz selbstverständlich tun. 

Viele Unternehmen, mit denen wir arbeiten, wissen überhaupt nicht, was sie schon alles im Bereich Nachhaltigkeit tun und sind nach einer Bestandsaufnahme positiv überrascht. Um eine solche Bestandsaufnahme zu machen, sprechen Sie am besten mit Kolleginnen und Kollegen aus unterschiedlichen Abteilungen. Insbesondere die Ressorts Einkauf, Umwelt-Management, Marketing und Kommunikation sowie HR werden Ihnen relevante Informationen liefern können.

Nehmen Sie den Bericht auch zum Anlass, neue Maßnahmen zu initiieren – auf Basis Ihrer Ziele und mit Blick auf die Wesentlichkeit Ihrer Maßnahmen. Wichtig dabei: Achten Sie bei der Datensammlung darauf, dass Sie alle Daten an einem Ort sammeln und aktuell halten!

Fazit

Bereiten Sie sich gut vor und erfüllen Sie diese fünf Punkte, so profitieren Sie sowohl im Prozess der Berichterstellung als auch erheblich in der Qualität des Endergebnisses. Vorbereitung ist, wie so oft im (Arbeits-)Leben, alles – auch beim Nachhaltigkeitsbericht.

Wir helfen Ihnen bei Ihrem Nachhaltigkeitsbericht

Der Aufbau einer Nachhaltigkeitsstrategie ist mit Arbeit verbunden. VERSO begleitet Sie ganzheitlich auf diesem Weg. Seit 2010.

* Bei diesen Informationen handelt es sich um redaktionell zusammengefassten Content, der nicht als Rechtsberatung zu verstehen ist. VERSO übernimmt keine Haftung. 

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