{"id":4213,"date":"2023-10-09T14:20:33","date_gmt":"2023-10-09T14:20:33","guid":{"rendered":"https:\/\/verso.de\/blog\/the-five-biggest-greenwashing-traps-and-how-to-avoid-them\/"},"modified":"2026-03-09T09:32:37","modified_gmt":"2026-03-09T09:32:37","slug":"the-five-biggest-greenwashing-traps-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/verso.de\/en\/blog\/the-five-biggest-greenwashing-traps-and-how-to-avoid-them\/","title":{"rendered":"The five biggest greenwashing traps and how to avoid them"},"content":{"rendered":"\t<section class=\"snk-articleStage snk-section snk-bg_4\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\n\t\t\t\t<div class=\"col-12 col-md-6 snk-articleStage-imgCol\">\n\t\t\t\t\t<div class=\"snk-articleStage-image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2023\/10\/Blog-Cover-neu-3-1.webp\" alt=\"Greenwashing-Fallen\" title=\"Blog Cover neu (3) (1)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-12 col-md-6 snk-articleStage-contentCol\">\n\t\t\t\t\t<div class=\"snk-articleStage-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-articleStage-date\">09.10.2023<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h1 class=\"snk-h2\">The five biggest greenwashing traps and how to avoid them<\/h1>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t100% sustainable, climate-neutral or bio-plastic &#8211; what it says on a product doesn&#8217;t always have to be true.\nThere are countless examples of greenwashing that we have all heard of.\nGreenwashing often happens unknowingly.\nThe list of stumbling blocks is long.\nFind out what they are and how to avoid them in this article about the five most common pitfalls.    \t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">1. confusing data situation and opaque sustainability reports<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>Data is the basis for a meaningful sustainability report. This allows you to document and underline your sustainability ambitions. It is important that it is accurate, complete and audit-proof. This is because sustainability reports must be checked by an external auditor as part of the <a href=\"https:\/\/blog.verso.de\/blog\/2022\/04\/28\/csrd-die-neue-csr-berichtspflicht-das-sollten-sie-jetzt-beachten\" target=\"_blank\" rel=\"noopener\">CSRD<\/a>. It is best to maintain your data clearly in a specialized tool; we have developed the <a href=\"https:\/\/verso.de\/en\/esg-hub\/\">VERSO ESG Hub<\/a> especially for this purpose.<\/p>\n<p>This makes it easier for you,<\/p>\n<ul>\n<li aria-level=\"1\">check the data for accuracy,<\/li>\n<li aria-level=\"1\">interpret the key figures correctly,<\/li>\n<li aria-level=\"1\">quickly recognize the actual status quo and<\/li>\n<li aria-level=\"1\">keep track of the development of your company.<\/li>\n<\/ul>\n<p>This prepares you for active communication free of greenwashing and enables you to answer critical questions confidently and based on data.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\n\t<section class=\"snk-section snk-section_slim\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"snk-banner\">\n\t\t\t\t<div class=\"snk-banner-text\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"snk-h3\">How do I create a sustainability report?<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p>Creating a meaningful sustainability report can be quite a challenge.<br \/>\nIt&#8217;s easier with our practice-oriented playbook &#8220;7 steps to a sustainability report&#8221;. <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-primary\" href=\"https:\/\/content.verso.de\/leitfaden-f%C3%BCr-die-erstellung-eines-nachhaltigkeitsberichts?hsCtaTracking=8fb8e72e-1681-44dd-8855-ff3881baff41%7C4979d25f-59be-4915-8cdc-21a6f2f43c30\"  target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Download Playbook<\/span><\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">2. scope 1, 2, 3 &#8211; all included?<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>When you create a carbon footprint, it is already a major challenge to gather all the relevant data from your own company. However, it can be even more challenging if you need climate data from other companies for the CO<sub>2 <\/sub>footprint. This is because not only the emissions that a company itself emits have to be taken into account, but also those in the value chain!<\/p>\n<p>Many companies &#8220;only&#8221; record the emissions in Scope 1 and 2 in their first carbon footprint. This includes, for example, direct emissions from fossil fuels such as gas and heating oil or the company&#8217;s own vehicle fleet (Scope 1) and indirect emissions from the generation of purchased electricity, steam, heat and cooling (Scope 2).<\/p>\n<p>However, to make a statement about your actual greenhouse gas emissions, you also need the information from Scope 3.,\u00a0which includes all upstream and downstream emissions along your company&#8217;s value chain (purchased goods or raw materials, business trips and transportation).<\/p>\n<h3>Did you know that the majority of CO2 emissions come from Scope 3?<\/h3>\n<p>Recording Scope 3 is much more laborious than just Scope 1 and 2, as you need a lot of data from other companies. Nevertheless, you should include this area in your reporting as soon as possible. It helps to engage in dialog with stakeholders and get digital help. The <a href=\"https:\/\/verso.de\/en\/supply-chain-hub\/\" target=\"_blank\" rel=\"noopener\">VERSO Supply Chain Hub<\/a> gives you an overview of the emissions in your supply chain. In this way, you avoid the risk of making false statements about your sustainability due to a lack of data.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\n\t<section class=\"snk-section snk-section_slim\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"snk-banner\">\n\t\t\t\t<div class=\"snk-banner-text\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"snk-h3\">How do I calculate a complete carbon footprint?<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p>Not only the preparation of a sustainability report, but also a company&#8217;s carbon footprint alone is an important task for sustainability managers.<br \/>\nWith our climate software, you can quickly and clearly record Scope 1, 2 and 3 for your reporting! <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-primary\" href=\"https:\/\/verso.de\/en\/climate-hub\/\"  target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>To the VERSO Climate Hub<\/span><\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">3. don&#8217;t exaggerate, stick to the facts!<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>A careless word is quickly uttered, the data is no longer fully remembered or superlatives and exaggerated statements are added in all the euphoria. Many greenwashing accusations have their origins in marketing activities that portray the company in too good a light. Be careful what you put out there!<\/p>\n<p>Four tips on how to create credible and accurate content:<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noPadding\">\n\t\t\t\t\t\t\t<div class=\"snk-mediaSlider \">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"snk-mediaSlider-slide\">\n\t\t\t\t\t\t<div class=\"snk-mediaSlider-container container \">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"snk-mediaSlider-img\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2023\/10\/1.webp\" alt=\"Keine Silos, \" title=\"1\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">4. cherry-picking makes you look untrustworthy<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>Precisely because there are so many examples of greenwashing, stakeholders are scrutinizing a company&#8217;s sustainability statements more and more closely. Companies must communicate transparently so that stakeholders consider their communication on the topic to be credible and effective.<\/p>\n<p>We advise against &#8220;cherry picking&#8221;, i.e. communicating a few positive results or activities!<br \/>\nA small positive initiative quickly becomes unnaturally inflated. Holistic approach is the keyword here: talk about the need for action that your organization still has, share your ambitions and goals, communicate the challenges that you still have to overcome as a company. This will show that your company is not treating sustainability as a one-off project, but is striving for serious and holistically effective changes.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">5. activities lack reference to the company or product<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>The activities you communicate about must be appropriate to your company, its products and its size. Buying your first e-car out of a fleet of 500 diesel vehicles is more likely to attract criticism than applause.<\/p>\n<p>However, if your activities fit into the corporate context, the seriousness of your ambitions will be comprehensible to external stakeholders. And: your employees will also identify with it and be enthusiastic about getting involved. A <a href=\"https:\/\/verso.de\/beratung\/\" target=\"_blank\" rel=\"noopener\">materiality analysis<\/a> is helpful here: this allows you to identify the areas in which the company has a high negative or positive impact on the environment and society or which could be relevant from a financial perspective. The findings can then be used to tackle the issues that really make a difference.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\n\t<section class=\"snk-section snk-section_slim\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"snk-banner\">\n\t\t\t\t<div class=\"snk-banner-text\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"snk-h3\">CSRD: New requirements for sustainability reports<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p>As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation &#8211; including the CSRD.<br \/>\nYou can find all the details in our factsheet. <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-primary\" href=\"https:\/\/content.verso.de\/csr-berichtspflicht-factsheet?hsCtaTracking=09f39fe5-d821-4b20-b2f0-3d5b9dc607b0%7C75cb5802-32a6-4df4-b478-fbf90a4e691a\"  target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Download the CSRD factsheet<\/span><\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">Tips for greenwashing phrases that you should avoid:<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>There are certain phrases that you know as soon as you read them: There is little or nothing behind them. The EU Commission and the European Council list a number of such expressions in their proposal for the <a href=\"https:\/\/environment.ec.europa.eu\/publications\/proposal-directive-green-claims_de\" target=\"_blank\" rel=\"noopener\">Green Claims Directive<\/a>.<\/p>\n<p>Here is a summarized list of greenwashing phrases that you should avoid in your communication:<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noPadding\">\n\t\t\t\t\t\t\t<div class=\"snk-mediaSlider \">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"snk-mediaSlider-slide\">\n\t\t\t\t\t\t<div class=\"snk-mediaSlider-container container \">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"snk-mediaSlider-img\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2023\/10\/2.webp\" alt=\"Greenwashing-Aussagen\" title=\"2\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">Afraid of greenwashing?No &#8220;green silence&#8221; please! <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p data-slate-node=\"element\">You should no longer be afraid of greenwashing. What we are observing: Because companies see how easily sustainability communication can become greenwashing and how much this can damage the company, they don&#8217;t talk about their activities in the first place. A domino effect: if no company communicates about sustainability, everyone thinks that the others are doing nothing and therefore does less themselves than they actually could.<br \/>\nThis spiral of silence slows down the sustainable transformation of companies and therefore the entire economy.<\/p>\n<p data-slate-node=\"element\">With this overview, we want to achieve the opposite: We hope to have encouraged you to communicate transparently and effectively about your sustainability strategy and activities.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">Avoid greenwashing?VERSO supports you! <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>If you need support in communicating and preparing your sustainability report, we will be happy to help you: With our <a href=\"https:\/\/verso.de\/esg-software\/\" target=\"_blank\" rel=\"noopener\">ESG software<\/a>, you can collect all relevant data and report in compliance with CSRD. We are also on hand <a href=\"https:\/\/verso.de\/en\/end-to-end-sustainability-consulting\/\">to advise<\/a> you on your journey to sustainable transformation.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-secondary\" href=\"mailto:michael.schulte@verso.de\"  target=\"_self\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M17.3423 12.5673H5.0673C4.90208 12.5673 4.76623 12.5141 4.65975 12.4076C4.55325 12.301 4.5 12.1651 4.5 11.9999C4.5 11.8346 4.55325 11.6988 4.65975 11.5924C4.76623 11.486 4.90208 11.4327 5.0673 11.4327H17.3423L11.6 5.70004C11.4949 5.58734 11.4391 5.45533 11.4327 5.30399C11.4263 5.15266 11.482 5.01941 11.6 4.90425C11.7179 4.78351 11.8513 4.72314 12 4.72314C12.1487 4.72314 12.282 4.78212 12.4 4.90007L18.9963 11.4964C19.0718 11.5719 19.1278 11.6502 19.1644 11.7311C19.2009 11.8121 19.2192 11.9022 19.2192 12.0013C19.2192 12.1005 19.2009 12.1901 19.1644 12.2702C19.1278 12.3504 19.0718 12.4282 18.9963 12.5037L12.4 19.1C12.2884 19.2116 12.1573 19.2689 12.0067 19.2721C11.8561 19.2753 11.7205 19.218 11.6 19.1C11.482 18.9795 11.4231 18.8455 11.4231 18.6981C11.4231 18.5507 11.482 18.4212 11.6 18.3096L17.3423 12.5673Z\" \/><\/svg>\n\t\t\t\t\t\t\t<span>Please write to us. We can help you.<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\"> <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h6><strong><em>* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.  <\/em><\/strong><\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section >\n\t\t<div class=\"container\">\n\n\t\t\t\t\t\t<div class=\"snk-section snk-section_noBtn\">\n\t\t\t\t<div class=\"row snk-section-headline\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md\">\n\t\t\t\t\t\t\t<h2>This might also interest you:<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"snk-section\">\n\t\t\t\t\t<div class=\"snk-highlightTeasers\">\n\t\t\t\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/verso.de\/en\/blog\/the-cost-of-mistakes-in-reporting-and-implementing-sustainability\/\" class=\"snk-teaser snk-teaser_highlight\">\n\t\t\t\t\t\t\t<div class=\"snk-teaser-image\"><img decoding=\"async\" width=\"1500\" height=\"1200\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2024\/05\/Fehler-Reporting1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail 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