{"id":4209,"date":"2023-12-18T15:04:18","date_gmt":"2023-12-18T15:04:18","guid":{"rendered":"https:\/\/verso.de\/blog\/communicating-sustainability-on-the-website\/"},"modified":"2026-02-09T08:58:11","modified_gmt":"2026-02-09T08:58:11","slug":"communicating-sustainability-on-the-website","status":"publish","type":"post","link":"https:\/\/verso.de\/en\/blog\/communicating-sustainability-on-the-website\/","title":{"rendered":"Communicating sustainability on the website"},"content":{"rendered":"\t<section class=\"snk-articleStage snk-section snk-bg_4\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\n\t\t\t\t<div class=\"col-12 col-md-6 snk-articleStage-imgCol\">\n\t\t\t\t\t<div class=\"snk-articleStage-image\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1200\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2023\/12\/Nachhaltigkeit-auf-der-Website-1.webp\" class=\"attachment-4209 size-4209 wp-post-image\" alt=\"Nachhaltigkeit auf der Website kommunizieren\" srcset=\"https:\/\/verso.de\/wp-content\/uploads\/2023\/12\/Nachhaltigkeit-auf-der-Website-1.webp 1500w, https:\/\/verso.de\/wp-content\/uploads\/2023\/12\/Nachhaltigkeit-auf-der-Website-1-300x240.webp 300w, https:\/\/verso.de\/wp-content\/uploads\/2023\/12\/Nachhaltigkeit-auf-der-Website-1-1024x819.webp 1024w, https:\/\/verso.de\/wp-content\/uploads\/2023\/12\/Nachhaltigkeit-auf-der-Website-1-768x614.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-12 col-md-6 snk-articleStage-contentCol\">\n\t\t\t\t\t<div class=\"snk-articleStage-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-articleStage-date\">18.12.2023<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h1 class=\"snk-h2\">How to communicate your sustainability on the website<\/h1>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\tYour company is sustainable &#8211; but do potential customers know that?\nIn this article, you will find 6 tips for communicating your sustainability measures credibly on your website.   \t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>More and more consumers are specifically choosing companies based on sustainability aspects &#8211; and more and more companies have to pay close attention to ensuring that everything is above board in their supply chain since the LkSG came into force.<\/p>\n<p>Sustainability is increasingly becoming an important criterion when making purchasing and partnership decisions. <span class=\"OYPEnA text-decoration-none text-strikethrough-none\">And what better way than your own website to inform potential customers and partners about your sustainability efforts?<\/span> So it&#8217;s high time to put your company&#8217;s sustainability efforts in the spotlight.<\/p>\n<p>But what&#8217;s the best way to do this?<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">6 tips for communicating sustainability credibly on the website<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Tip 1: Transparency and measurable data<\/h3>\n<p>Facts, facts, facts: Solid figures are still the most credible. That&#8217;s why our first tip is to provide a detailed <a href=\"https:\/\/verso.de\/en\/sustainability-report\/\" target=\"_blank\" rel=\"noopener\">sustainability report<\/a> on your website &#8211; e.g. as a separate page or as a downloadable PDF document. The report shows existing measures, but also describes what your company will implement in the future. In addition, show prominently and separately to the report what goals you have set yourself and what measures you intend to take to achieve them. Also state openly where there is still a need for action. From 2024, the <a href=\"https:\/\/verso.de\/en\/csrd-reporting-obligation\/\" target=\"_blank\" rel=\"noopener\">CSRD<\/a> will require around 15,000 companies to publish a sustainability report anyway. However, a voluntary report is also a good thing for all companies that want to clearly show: &#8220;We take sustainability seriously!&#8221;<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\n\t<section class=\"snk-section snk-section_slim\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"snk-banner\">\n\t\t\t\t<div class=\"snk-banner-text\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"snk-h3\">CSRD: New requirements for sustainability reports<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p>As part of the Green Deal, the EU is driving forward numerous measures for sustainable transformation &#8211; including the CSRD.<br \/>\nYou can find all the details, including the latest innovations, in our factsheet. <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-primary\" href=\"https:\/\/content.verso.de\/csr-berichtspflicht-factsheet\"  target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Download the CSRD factsheet<\/span><\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Tip 2: Awards from independent bodies<\/h3>\n<p>Has your company been certified for sustainability measures? Then be sure to place the relevant seals and certificates on your website! External confirmation of your sustainability efforts increases credibility enormously. Important here:  <\/p>\n<ol>\n<li>Don&#8217;t hide your awards in a small section on a subpage that isn&#8217;t even linked in the menu.<br \/>\nWhether as a banner on the homepage or as a separate menu item: If you do good, it&#8217;s okay to show it! <\/li>\n<li>Look for awards from recognized, independent bodies.<br \/>\nCertificates and seals that any company can simply buy with enough money harbor the risk of greenwashing. <\/li>\n<\/ol>\n<p>Speaking of greenwashing: you can find out how to avoid the most common stumbling blocks in the article <a href=\"https:\/\/verso.de\/en\/blog\/the-five-biggest-greenwashing-traps-and-how-to-avoid-them\/\" target=\"_blank\" rel=\"noopener\">&#8220;The five biggest greenwashing traps and how to avoid them&#8221;.<\/a><\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Tip 3: Present cooperations<\/h3>\n<p>Where do you source your raw materials or goods? Which companies do you work with &#8211; and how sustainable are they? Do you cooperate with environmental, animal welfare or human rights organizations with which your company creates impact beyond its own backyard? What projects is your company involved in? These are all interesting points that you should definitely not sweep under the carpet! Show how you are getting involved and actively shaping the change towards sustainability through your responsibility. But be careful not to fall into any greenwashing traps here either.   <\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\n\t<section class=\"snk-section snk-section_slim\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"snk-banner\">\n\t\t\t\t<div class=\"snk-banner-text\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"snk-h3\">Communicating sustainability successfully and confidently<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p>Dos and don&#8217;ts as well as framework conditions for sustainability communication and more: In the course &#8220;ESG management in practice&#8221;, Nuvia Maslo (CMO\/CCO at VERSO) shows you how to communicate your sustainability effectively.<br \/>\n<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-primary\" href=\"https:\/\/verso.de\/en\/academy\/esg-sustainability-management-in-der-praxis\/\"  target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>To the Academy<\/span><\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Tip 4: Show commitment<\/h3>\n<p>Was the fact that you planted a flowering meadow next to the company headquarters in 2020 the latest news in terms of sustainability? Hopefully not! If you really want to communicate your company&#8217;s sustainability credibly, you should plan for the long term &#8211; ideally on the basis of a holistic sustainability strategy. In any case, describe what your company has already achieved. List how sustainability is currently practiced. For example, through a healthy working environment for your employees or fair pay in your own supply chain. After all, sustainability is not just about the environment. But also show what you are planning for the future. Present long-term sustainability goals with clear milestones on your website. Make sustainability an integral part of your company&#8217;s purpose statement. Share progress reports. Continuity and commitment are still the best way to show that sustainability was more than just a short-term marketing measure for you.  <\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Tip 5: Be honest<\/h3>\n<p>Honesty lasts the longest. This also applies to sustainability communication. No company is 100% sustainable &#8211; so don&#8217;t try to pull sustainability measures out of the air. Present your previous measures and successes, but also admit openly and honestly where there may still be a problem. This will not make you look bad &#8211; on the contrary! It shows that your company is seriously thinking about sustainability.     <\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Tip 6: Demonstrate sustainability with a sustainable website<\/h3>\n<p>Last but not least, a point that is easy to forget at first glance: if you want to emphasize the sustainability of your company, you should definitely take a close look at your website! Tools such as the <a href=\"https:\/\/www.websitecarbon.com\/\" target=\"_blank\" rel=\"noopener\">Website Carbon Calculator<\/a> will calculate the CO2 footprint of your website in no time at all. <\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noPadding\">\n\t\t\t\t\t\t\t<div class=\"snk-mediaSlider \">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"snk-mediaSlider-slide\">\n\t\t\t\t\t\t<div class=\"snk-mediaSlider-container container \">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"snk-mediaSlider-img\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2023\/12\/Website-Carbon-Rating-VERSO.jpg\" alt=\"CO2-Fu\u00dfabdruck der Seite verso.de\" title=\"Website Carbon Rating VERSO\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\"> <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>Is your website more of a global average? Then look out for specialists in green web design to exploit the full sustainability potential of your site. <\/p>\n<p>Until then, some simple tips like these will help you to make your website more sustainable without any design or coding knowledge:<\/p>\n<ul>\n<li>Reduce file sizes (images and videos).<\/li>\n<li>Check whether your site is powered by coal &#8211; you can do this very quickly using the <a href=\"https:\/\/www.thegreenwebfoundation.org\/green-web-check\/\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/www.thegreenwebfoundation.org\/green-web-check\/\">Green Web Foundation<\/a> tool, for example. If not, switch to a web hosting provider with transparently traceable green electricity. <\/li>\n<li>Design your website to be barrier-free in order to also do justice to social sustainability &#8211; a first step here would be descriptive texts for images, for example.<\/li>\n<li>Take the plunge and declutter so that outdated content and superfluous tools don&#8217;t continue to waste energy for no reason.<\/li>\n<\/ul>\n<p>We wish you every success &#8211; and are happy to help if you need support with your sustainability communication!<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-secondary\" href=\"https:\/\/verso.de\/en\/end-to-end-sustainability-consulting\/\"  target=\"_blank\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M17.3423 12.5673H5.0673C4.90208 12.5673 4.76623 12.5141 4.65975 12.4076C4.55325 12.301 4.5 12.1651 4.5 11.9999C4.5 11.8346 4.55325 11.6988 4.65975 11.5924C4.76623 11.486 4.90208 11.4327 5.0673 11.4327H17.3423L11.6 5.70004C11.4949 5.58734 11.4391 5.45533 11.4327 5.30399C11.4263 5.15266 11.482 5.01941 11.6 4.90425C11.7179 4.78351 11.8513 4.72314 12 4.72314C12.1487 4.72314 12.282 4.78212 12.4 4.90007L18.9963 11.4964C19.0718 11.5719 19.1278 11.6502 19.1644 11.7311C19.2009 11.8121 19.2192 11.9022 19.2192 12.0013C19.2192 12.1005 19.2009 12.1901 19.1644 12.2702C19.1278 12.3504 19.0718 12.4282 18.9963 12.5037L12.4 19.1C12.2884 19.2116 12.1573 19.2689 12.0067 19.2721C11.8561 19.2753 11.7205 19.218 11.6 19.1C11.482 18.9795 11.4231 18.8455 11.4231 18.6981C11.4231 18.5507 11.482 18.4212 11.6 18.3096L17.3423 12.5673Z\" \/><\/svg>\n\t\t\t\t\t\t\t<span>Holistic sustainability consulting<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\"> <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h6><strong><em>* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.  <\/em><\/strong><\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section >\n\t\t<div class=\"container\">\n\n\t\t\t\t\t\t<div class=\"snk-section snk-section_noBtn\">\n\t\t\t\t<div class=\"row snk-section-headline\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md\">\n\t\t\t\t\t\t\t<h2>This might also interest you:<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"snk-section\">\n\t\t\t\t\t<div class=\"snk-highlightTeasers\">\n\t\t\t\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/verso.de\/en\/blog\/why-is-sustainability-important-for-companies\/\" class=\"snk-teaser snk-teaser_highlight\">\n\t\t\t\t\t\t\t<div class=\"snk-teaser-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2022\/06\/Nachhaltigkeit-im-Unternehmen-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Mann im Anzug mit Fahrrad \u2013 Symbolbild f\u00fcr Nachhaltigkeit im Unternehmen\" srcset=\"https:\/\/verso.de\/wp-content\/uploads\/2022\/06\/Nachhaltigkeit-im-Unternehmen-scaled.webp 2560w, https:\/\/verso.de\/wp-content\/uploads\/2022\/06\/Nachhaltigkeit-im-Unternehmen-300x200.webp 300w, https:\/\/verso.de\/wp-content\/uploads\/2022\/06\/Nachhaltigkeit-im-Unternehmen-1024x683.webp 1024w, https:\/\/verso.de\/wp-content\/uploads\/2022\/06\/Nachhaltigkeit-im-Unternehmen-768x512.webp 768w, https:\/\/verso.de\/wp-content\/uploads\/2022\/06\/Nachhaltigkeit-im-Unternehmen-1536x1024.webp 1536w, https:\/\/verso.de\/wp-content\/uploads\/2022\/06\/Nachhaltigkeit-im-Unternehmen-2048x1366.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t\t\t<div class=\"snk-teaser-content snk-bg_2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"snk-teaser-date\">23.04.2024<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"snk-teaser-headline\">Why is sustainability important for companies?<\/h4>\n\n\t\t\t\t\t\t\t\t<div class=\"snk-btn-link\"><span><\/span>\n\t\t\t\t\t\t\t\t\tRead article\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/verso.de\/en\/blog\/green-claims-directive-eu-takes-action-against-greenwashing\/\" class=\"snk-teaser snk-teaser_highlight\">\n\t\t\t\t\t\t\t<div class=\"snk-teaser-image\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2023\/11\/Plastik-im-Meer.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Meeresschildkr\u00f6te, die durch Plastikm\u00fcll schwimmt: Mit der neuen EU-Richtlinie gegen Greenwashing sollen solche Bilder seltener werden\" srcset=\"https:\/\/verso.de\/wp-content\/uploads\/2023\/11\/Plastik-im-Meer.png 1920w, https:\/\/verso.de\/wp-content\/uploads\/2023\/11\/Plastik-im-Meer-300x169.png 300w, 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