{"id":4002,"date":"2024-07-09T09:18:08","date_gmt":"2024-07-09T09:18:08","guid":{"rendered":"https:\/\/verso.de\/blog\/what-specialists-and-managers-should-know-about-sustainability\/"},"modified":"2026-07-20T14:20:49","modified_gmt":"2026-07-20T14:20:49","slug":"what-specialists-and-managers-should-know-about-sustainability","status":"publish","type":"post","link":"https:\/\/verso.de\/en\/blog\/what-specialists-and-managers-should-know-about-sustainability\/","title":{"rendered":"What specialists and managers should know about sustainability"},"content":{"rendered":"\t<section class=\"snk-articleStage snk-section snk-bg_3\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\n\t\t\t\t<div class=\"col-12 col-md-6 snk-articleStage-imgCol\">\n\t\t\t\t\t<div class=\"snk-articleStage-image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2024\/07\/Blog-Cover-neu-8.webp\" alt=\"Nuvia Maslo im neuen Kurs der VERSO Academy, Fit for Sustainability\" title=\"Blog Cover neu (8)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-12 col-md-6 snk-articleStage-contentCol\">\n\t\t\t\t\t<div class=\"snk-articleStage-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-articleStage-date\">09.07.2024<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h1 class=\"snk-h2\">What Specialists and Managers Should Know About Sustainability  <\/h1>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\tESG regulations, <a href=\"https:\/\/verso.de\/blog\/sanktionen-esg-und-supply-chain\/\">sanctions<\/a> and real environmental threats are putting companies under increasing pressure.\r\nThis means that sustainability must now be implemented in companies.   <br>\r\n<br>  And in such a way that it does not become a bureaucratic monster.\r\nBecause sustainability is not a spoilsport, but can create real <a href=\"https:\/\/verso.de\/blog\/warum-ist-nachhaltigkeit-fur-unternehmen-wichtig\/\">business value<\/a>.\r\nRead here to find out how this works and what you need to know as a specialist or manager.    \t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">Sustainability starts with specialists and managers  <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>Sustainability ambitions must come from the management level.<br \/>\nThen it can create real business value with competitive advantages, cost savings and resilience.<br \/>\nAt management level, the importance of the topic must be understood, priorities set and strategic decisions made for sustainability.<br \/>\nFor specialists and managers, this means getting to grips with the topic of sustainability, acquiring knowledge and at least understanding the basics.<br \/>\nWe give you 4 tips to help you successfully drive forward the sustainable transformation in your company.    <\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\n\t<section class=\"snk-section snk-section_slim\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"snk-banner\">\n\t\t\t\t<div class=\"snk-banner-text\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"snk-h3\">Training tip: The new ESG course &#8220;Fit for Sustainability&#8221;<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p>Learn everything that specialists and managers need to know about sustainability in our &#8220;Fit for Sustainability&#8221; online course.<br \/>\nThe early bird phase is currently still running &#8211; register here for a 25% voucher! <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-primary\" href=\"https:\/\/content.verso.de\/ffs-early-bird\"  target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Secure a 25 % voucher<\/span><\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">4 tips for starting the sustainable transformation  <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>1. find out about the role of companies in sustainability<\/h3>\n<p>  Climate change is real.<br \/>\nThe first effects are already being felt.<br \/>\nExtreme weather events are more extreme and occur more frequently.<br \/>\nThere is a lot to be done to ensure that this planet remains liveable for future generations.<br \/>\nBut what role do companies play in this?<br \/>\nWhere are the most serious problems and how can we solve them?<br \/>\nYou should be clear about this before you put sustainability on the agenda.<br \/>\nBecause only then will you be able to win over your employees to the issue and only then will you have the know-how to implement measures with real impact.         <\/p>\n<h3>2. familiarize yourself with the most important ESG regulations<\/h3>\n<p>  With the Green Deal, the EU is bringing many laws and directives to the table that oblige companies to be more sustainable.<br \/>\nThese include the <a href=\"https:\/\/content.verso.de\/csr-berichtspflicht-factsheet\">CSRD reporting obligation<\/a>, the <a href=\"https:\/\/content.verso.de\/factsheet-csddd\">CSDDD supply chain law<\/a> and special regulations such as the <a href=\"https:\/\/content.verso.de\/die-eu-taxonomie-verst%C3%A4ndlich-erkl%C3%A4rt\">EU Taxonomy<\/a>, the <a href=\"https:\/\/content.verso.de\/alle-informationen-zur-sfdr\">SFDR regulation for the financial sector<\/a>, the <a href=\"https:\/\/content.verso.de\/factsheet-cbam\">CBAM carbon border adjustment mechanism<\/a> and the <a href=\"https:\/\/verso.de\/blog\/eudr-im-ueberblick\/\">EUDR deforestation regulation<\/a>.<br \/>\nIn addition, there are also laws in Germany that require companies to deal with sustainability at all ESG levels, such as the German <a href=\"https:\/\/content.verso.de\/praxisleitfaden-lksg-compliance\">Supply Chain Act LkSG<\/a>.<br \/>\nOf course, you don&#8217;t need to know all the directives and laws in detail.<br \/>\nHowever, an overview of the implementation deadlines, what needs to be done and which roles are required in the company is essential.      <\/p>\n<h3>3. communicate sustainability transparently and without greenwashing<\/h3>\n<p>  Regardless of whether you have to publish a sustainability report due to the CSRD obligation or would like to report on your sustainability activities voluntarily: Communicating sustainability is a fine line between correct and misleading.<br \/>\nWhat is communicated can quickly verge on <a href=\"https:\/\/verso.de\/blog\/funf-greenwashing-fallen-als-unternehmen-vermeiden\/\">greenwashing<\/a>, and the CSRD also requires very comprehensive statements that have to be watertight.<br \/>\nSuccessful and <a href=\"https:\/\/content.verso.de\/green-claims-directive-whitepaper\">legally compliant communication<\/a> requires a good understanding of sustainability, of the company&#8217;s own activities, of sustainability communication and of the regulatory framework.    <\/p>\n<h3>4. develop a sustainability strategy and use it to leverage potential for your company<\/h3>\n<p>  The topic of sustainability and the associated laws and guidelines are often referred to as a &#8220;bureaucracy monster&#8221;.<br \/>\nBut that doesn&#8217;t have to be the case: take a strategic approach to the topic and <a href=\"https:\/\/verso.de\/?p=3567\">integrate sustainability firmly into your corporate strategy<\/a>.<br \/>\nThis will open up real opportunities for your company.<br \/>\nBecause sustainable management makes your company resilient and fit for the future and opens up new business models and competitive advantages.   <\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\">How do you get started?\nWith knowledge building! <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>Now it&#8217;s time to get started!<br \/>\nAt the VERSO Academy, we have the ideal course for you to gain knowledge on all these topics: You will efficiently learn everything important that specialists and managers should know about sustainability in the shortest possible time &#8211; tailored to your needs and potential.<br \/>\nAfter the training course, you can get started with the sustainable transformation straight away.    <span class=\"NormalTextRun SCXW43012196 BCX0\">Sounds good?<br \/>\nGet the   <\/span><span class=\"NormalTextRun CommentStart SCXW43012196 BCX0\">2<\/span><span class=\"NormalTextRun SCXW43012196 BCX0\">5<\/span><span class=\"NormalTextRun SCXW43012196 BCX0\"> % <\/span><span class=\"NormalTextRun SCXW43012196 BCX0\">Early bird discount &#8211; redeemable as soon as the course is bookable<\/span><span class=\"NormalTextRun SCXW43012196 BCX0\">:<\/span><\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons snk-buttons_noGap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-secondary\" href=\"https:\/\/content.verso.de\/ffs-early-bird\"  target=\"_blank\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M17.3423 12.5673H5.0673C4.90208 12.5673 4.76623 12.5141 4.65975 12.4076C4.55325 12.301 4.5 12.1651 4.5 11.9999C4.5 11.8346 4.55325 11.6988 4.65975 11.5924C4.76623 11.486 4.90208 11.4327 5.0673 11.4327H17.3423L11.6 5.70004C11.4949 5.58734 11.4391 5.45533 11.4327 5.30399C11.4263 5.15266 11.482 5.01941 11.6 4.90425C11.7179 4.78351 11.8513 4.72314 12 4.72314C12.1487 4.72314 12.282 4.78212 12.4 4.90007L18.9963 11.4964C19.0718 11.5719 19.1278 11.6502 19.1644 11.7311C19.2009 11.8121 19.2192 11.9022 19.2192 12.0013C19.2192 12.1005 19.2009 12.1901 19.1644 12.2702C19.1278 12.3504 19.0718 12.4282 18.9963 12.5037L12.4 19.1C12.2884 19.2116 12.1573 19.2689 12.0067 19.2721C11.8561 19.2753 11.7205 19.218 11.6 19.1C11.482 18.9795 11.4231 18.8455 11.4231 18.6981C11.4231 18.5507 11.482 18.4212 11.6 18.3096L17.3423 12.5673Z\" \/><\/svg>\n\t\t\t\t\t\t\t<span>To the 25 % voucher<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section class=\"snk-section snk-section_noBtn\">\n\t\t<div class=\"container\">\t\n\t\t\t\n\t\t\t<div class=\"snk-textBlock\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"snk-section-headline\"> <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h6><em>* This information is summarized editorial content and should not be construed as legal advice. VERSO accepts no liability.  <\/em><\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\t<section >\n\t\t<div class=\"container\">\n\n\t\t\t\t\t\t<div class=\"snk-section snk-section_noBtn\">\n\t\t\t\t<div class=\"row snk-section-headline\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md\">\n\t\t\t\t\t\t\t<h2>This might also interest you:<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"snk-section\">\n\t\t\t\t\t<div class=\"snk-highlightTeasers\">\n\t\t\t\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/verso.de\/?p=1895\" class=\"snk-teaser snk-teaser_highlight\">\n\t\t\t\t\t\t\t<div class=\"snk-teaser-image\"><img decoding=\"async\" width=\"1818\" height=\"1500\" src=\"https:\/\/verso.de\/wp-content\/uploads\/2019\/10\/pexels-photo-2977565-e1701883151641.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"3 Gr\u00fcnde f\u00fcr Unternehmenserfolg durch 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https:\/\/verso.de\/wp-content\/uploads\/2023\/12\/Caption_IHK-Munich_Goran-Gajanin_gross-768x512.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/div>\n\t\t\t\t\t\t\t<div class=\"snk-teaser-content snk-bg_3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"snk-teaser-date\">12.12.2020<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"snk-teaser-headline\">Interview mit Dr. Saskia Juretzek: Nachhaltigkeit bringt viele Vorteile<\/h4>\n\n\t\t\t\t\t\t\t\t<div class=\"snk-btn-link\"><span><\/span>\n\t\t\t\t\t\t\t\t\tRead article\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section class=\"snk-section snk-formComponent snk-bg_1 snk-formComponent_regular\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t<div class=\"snk-formComponent-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"snk-h1\">Subscribe to our newsletter!<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Sign up and receive regular news about:  <\/p>\n<ul>\n<li>Pragmatic all-in-one solution for ESG reporting, climate and supply chain management<\/li>\n<li>Individual advice from the VERSO experts<\/li>\n<li>Developed with expertise from 12+ years of sustainability management<\/li>\n<li>Trusted by 250+ customers<\/li>\n<\/ul>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\" col-md-5 offset-md-1\">\n\t\t\t\t\t<div class=\"snk-formComponent-formWrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"snk-h4 snk-formComponent-title\">Get to know the software!<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hbspt-form js-hbspt-form\" data-formid=\"1dcf5b3a-176e-44f2-8aa7-14cfbfdb64bc\" data-region=\"na1\" data-portalid=\"6394926\"><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":3867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[103,102,101],"tags":[113,111,108,109,112,114,105,110],"class_list":["post-4002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-en","category-esg-en","category-supply-chain-en","tag-academy-en","tag-companies","tag-csr-report","tag-esg-report","tag-executives","tag-fit-for-sustainability-en","tag-sustainability-management","tag-sustainable-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What specialists and managers should know about sustainability<\/title>\n<meta name=\"description\" content=\"We give you 4 tips to help you as a specialist and manager to successfully promote sustainability in your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verso.de\/en\/blog\/what-specialists-and-managers-should-know-about-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What specialists and managers should know about sustainability\" \/>\n<meta property=\"og:description\" content=\"We give you 4 tips to help you as a specialist and manager to successfully promote sustainability in your company.\" \/>\n<meta property=\"og:url\" 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